Marley Coffee Takes to the Road with BikeCaffe for a New Way to Discover Marley Coffee

LOS ANGELES and BOULDER, Colo., April 25, 2012 /PRNewswire/ -- "Life is one big road with lots of signs, so when riding through the ruts don't complicate your mind," sang Bob Marley in Wake Up and Live.  The ride continues as Marley Coffee (OTCBB: JAMN), a sustainably grown, ethically farmed and artisan roasted gourmet coffee, today announced a new partnership with BikeCaffe, the eco-minded, organic, fair-trade coffee service by bike, to bring their distinct way of delivering and offering coffee with the addition of new Marley Coffee-branded BikeCaffe Coffee Bike franchises to their roster.

BikeCaffe, found in select cities nationwide and in Europe, is a new approach to serving coffee to customers: the three-wheeled, geared bikes are full-service caffes that can roll from location to location, leaving little carbon footprint behind. The Marley Coffee BikeCaffe concept will be revealed for the first time at the National Automatic Merchandising Association (NAMA) OneShow in Las Vegas, April 25-27 at the Marley Coffee Booth #447.  Marley Coffee BikeCaffe franchising opportunities are available now by visiting http://www.bikecaffe.com/marleycoffee/ or by contacting BikeCaffe Franchising at [email protected] or calling 877-PEDAL-ME.

The US coffee market is worth more than $30 billion and Americans alone drink 400 million cups of coffee daily or 146 billion cups of coffee per year.  Marley Coffee is part of an $80 billion global coffee market.  The Marley Coffee BikeCaffe franchise opportunity is launching at a time of key positive growth trends:

• Coffee shops make up the fastest growing part of the restaurant business with a 7% annual growth rate.
• Overall, more than three quarters of U.S. adults drink coffee, with 58% indicating that they drink coffee daily. Cafe bars average sales of 230 cups a day.
• Entrepreneur Magazine recently wrote that "Mobile Franchises" are among the hot trends for 2012, "allowing franchisees to buy into a system and grow, without the cost of maintaining a traditional storefront."

"BikeCaffe is an innovative and eco-friendly way of delivering coffee to customers that is consistent with Marley Coffee's values and our commitment to the environment," said Brent Toevs, CEO, Marley Coffee.  "We're excited to begin a relationship with the innovative team at BikeCaffe as we introduce Marley Coffee BikeCaffe franchises," said Brent Toevs, CEO, Marley Coffee. 

"Marley Coffee BikeCaffe is an exciting and natural extension of the BikeCaffe concept, creating a fantastic franchising opportunity and delivering their top notch roasts to our customers," said Ralph Massetti, President & CEO of BikeCaffe.  "We are aligned with the same earth-conscious principles, as leaving as little a footprint on the planet as possible is a main focus of Marley Coffee and of ours.  We look forward to working with Rohan, Brent and the team at Marley Coffee and to growing the Marley Coffee BikeCaffe franchise." 

"What a great partnership: Marley Coffee and BikeCaffe, bringing organic coffee in an earth-friendly vehicle to our customers," said Rohan Marley, chairman and co-founder, Marley Coffee. "I'm very excited to put the wheels in motion!"

Marley Coffee currently offers two new varieties of Jamaica Blue Mountain® Ground Coffee roasts and six varieties of certified USDA Organic Ground Coffee as well as Whole Bean Coffee and Single-Serve At-Home Pods in an array of roasts.  Marley Coffee is also available for the trade in Traditional Fracs, Single-Serve Breakroom Pods, Branded Vending and Foodservice Solutions.

All Marley Coffee products live up to the Rastafari standards of ITAL, standing for all things Pure, True and Vital.  A portion of all sales of Marley Coffee supports the Kicks for Cause Foundation.  Started by Marley Coffee, Kicks for Cause aims to build playable soccer fields and soccer camps for children of coffee-producing communities in Jamaica.

BikeCaffe, www.bikecaffe.com, is an international coffee franchise which offers 100 percent Fair Trade & Organic coffee products, with a goal of developing a 100 percent environmentally friendly operation that demonstrate how businesses should operate in an era where environmental sustainability is critical.  BikeCaffe Franchising is based in Boulder, CO with franchises currently operating in select European cities and numerous US states.

About Marley Coffee 

Marley Coffee (corporate name Jammin Java Corp) is a US-based company that provides premium, artisan roasted coffee to the grocery, retail, online, service, hospitality, office coffee service and big box store industry. Under its exclusive licensing agreement with 56 Hope Road, the company continues to develop its coffee lines under the Marley Coffee brand.  Marley Coffee is a fully reporting company quoted on the OTCBB under the symbol JAMN.  Learn more at www.MarleyCoffee.com, visit the corporate website at www.JamminJavaCorp.com, join us on Facebook at http://www.facebook.com/MarleyCoffee, and follow us on Twitter at http://twitter.com/marleycoffee.

Learn more about other Marley Family ventures by visiting The House of Marley at www.thehouseofmarley.com, Marley Beverage Company at www.MarleyBeverages.com, and 1Love.org at www.1love.org.

For sales inquiries, please contact [email protected]. 

NOTE TO EDITORS: High-resolution images are available upon request by contacting us at [email protected].

Forward-Looking Statement:

This Press Release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended (the "Acts") .  In particular, the words "believe," "may," "could," "should," "expect," "anticipate," "estimate," "project," "propose," "plan," "intend," and similar conditional words and expressions are intended to identify forward-looking statements and are subject to the safe harbor created by these Acts.  Any statements made in this news release about an action, event or development, are forward-looking statements.  Such statements are based upon assumptions that in the future may prove not to have been accurate and are subject to significant risks and uncertainties.  Such statements are subject to a number of assumptions, risks and uncertainties, many of which are beyond the control of the Company.  These risks and others are included from time to time in documents we file with the Securities and Exchange Commission ("SEC"), including but not limited to, its Form 10-Ks, Form 10-Qs and Form 8-Ks.  Other unknown or unpredictable factors also could have material adverse effects on our future results.  Accordingly, you should not place undue reliance on these forward-looking statements.  Although the Company believes that the expectations reflected in the forward-looking statements are reasonable, it can give no assurance that its forward-looking statements will prove to be correct.  Investors are cautioned that any forward-looking statements are not guarantees of future performance and actual results or developments may differ materially from those projected.  The forward-looking statements in this press release are made as of the date hereof.  The Company takes no obligation to update or correct its own forward-looking statements, except as required by law or those prepared by third parties that are not paid by the Company.  The Company's SEC filings are available at http://www.sec.gov.

SOURCE Marley Coffee