Marriott Premieres Its First Original Film - TWO BELLMEN - Worldwide On Multiple Platforms

LOS ANGELES, March 10, 2015 /PRNewswire/ -- The JW Marriott Hotels and Resorts brand is rolling out the "black carpet" today for TWO BELLMEN, the first original short film produced in partnership with the Marriott Content Studio.  The film is being distributed on multiple platforms, including digital – twobellmen.com – in limited theatrical release and in JW Marriott guest rooms.

Directed by Daniel "Malakai" Cabrera in collaboration with Substance Over Hype (SOH), TWO BELLMEN blends top talent from the hip-hop and B-boy dance world and stars Hollywood stuntmen William Spencer and Caine Sinclair.

"TWO BELLMEN combines music, movement, and talent from TV, film, and digital to tell an entertaining story where the brand simply plays a character," said David Beebe, the film's executive producer and vice president, Creative and Content Marketing at Marriott International. "Marketing as interruption is over, and TWO BELLMEN propels our strategy of providing entertaining and informative content that adds value and helps build a community of people passionate about travel who ultimately drive commerce for Marriott's global brands, such as JW Marriott."

TWO BELLMEN follows a competitive relationship between two exceptional bellmen that becomes a "crime fighters" friendship when the pair teams-up to thwart an attempted art heist. The bellmen and the JW Marriott's legendary guest service emerge as the heroes.

Other standouts in the cast include: Henry Simmons (Marvel's Agents of S.H.I.E.L.D.); Miles Brown aka Baby Boogaloo (ABC's Black-ish); Sophina Brown (Shark; Numb3rs; The Good Wife); noted B-boy dancer Josue "Beastmode" Antonio (Southland; STEP UP REVOLUTION; The LXD); (Taryn Southern (The Single Life); and So You Think You Can Dance hip hop legend, Stephen "tWitch" Boss (STEP UP films; So You Think You Can Dance; MAGIC MIKE XXL), as well as other amazing talents from Substance Over Hype. AMP Live, Scarub, and Fingazz all contribute music.  All the talent and other celebrity supporters will walk the black carpet in support of the film and ensuing performance by the Substance Over Hype crew of dancers, acrobats and musicians.  An album of music from and inspired by the film—with several new and unreleased tracks—will drop March 31.

The TWO BELLMEN trailer debuted on YouTube February 10 quickly surpassing one million views and was distributed via multiplatform, all-screens distribution strategy including digital, theatrical, in-room, online, Marriott.com, and the 49 million members of Marriott Rewards. For a look behind the scenes and more information about the film, check out http://twobellmen.com.

Since its launch in September 2014, Marriott's Global Content Studio has announced a string of talent partnerships to feed its global content pipeline.  A summary of deals includes:

• Collaboration with producers Ian Sander and Kim Moses of Sander/Moses Productions/SLAM (Ghost Whisperer; Profiler; D.O.A.) to develop a branded digital project.
• The Navigator Live, a Renaissance Hotels TV series currently distributed on AXS TV, produced in partnership with AEG.
• Content and distribution collaboration, Gone (https://medium.com/gone), with Medium, the publishing platform launched by Twitter co-founders Evan Williams and Biz Stone.
• A partnership with Snapchat-focused agency Naritiv debuting Marriott as the first major hotel company on Snapchat. Contributors include Shaun McBride (@Shonduras); Brittany Furlan (@brittanyjfurlan); Casey Neistat (@caseyneistat), and Louis Cole (@funforlouis).
• Category-exclusive development deals with YouTube stars and content creators, including Louis Cole (@funforlouis), Taryn Southern, Sonia Gil, Vagabrothers; Jack Harries (jacksgap); and What's Trending with Damon Berger and Shira Lazar.

In recognition of Marriott's innovative and game changing marketing, MIP TV has awarded the company its prestigious 2015 Brand of the Year. The MIP TV award is world renowned for recognizing the best in video marketing and branded entertainment and how original content has become a high-impact strategy to connect with consumers and create new partnerships in the entertainment industry. In addition to receiving the award in Cannes, France, Karin Timpone, global marketing office for Marriott International along with Beebe are keynote speakers at the conference and will share insights from several Marriott Content Studio projects.

TWO BELLMEN Links and Social Media
Trailer 
YouTube 
Dropbox link to hi-res images and press materials

Social Links
Facebook            •             Twitter                 •             Instagram            •             YouTube

About Substance Over Hype
Substance Over Hype® (SOH) is a "movement" that aims to inspire, combining movement and music to tell stories, create unrivaled media, and perform live. SOH content centers on the popular themes of dance, parkour, extreme sports, martial arts, and music. SOH productions contain the world's top names from each movement category—referred to as "Kings & Queens"—who collectively boast over 20 million hits on their current YouTube™ videos.

About Marriott's Content Studio 
Launched in September 2014, Marriott's Content Studio is dedicated to publishing, distributing and sharing digital content across multiple platforms and on all screens. To further the company's focus on next-generation travelers and to drive new business, the studio aims to own original content marketing and produce engaging content that builds worldwide communities of people passionate about travel that will drive commerce to the company's hotels.

About JW Marriott Hotels & Resorts 
JW Marriott is part of Marriott International's luxury portfolio and consists of beautiful properties in gateway cities and distinctive resort locations around the world. These elegant hotels cater to today's sophisticated, self-assured travelers, offering them the quiet luxury they seek in a warmly authentic, relaxed atmosphere lacking in pretense. JW Marriott properties artfully provide highly crafted, anticipatory experiences that are reflective of their locale so that their guests have the time to focus on what is most important to them. Currently, there are 69 JW Marriott hotels in 26 countries; by 2020 the portfolio is expected to encompass more than 100 properties in over 30 countries. Visit us online, on Instagram, Twitter and Facebook and #experiencejwm.

About Marriott International, Inc.
Visit Marriott International, Inc. (NASDAQ: MAR) for company information. For more information or reservations, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com.

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SOURCE JW Marriott Hotels & Resorts

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