SOUTHFIELD, Mich., April 11, 2013 /PRNewswire/ -- MARS Advertising announced today that it has once again been named in the HUB Top-20 Shopper Marketing Excellence Survey as one of the top Shopper Marketing agencies in the United States. MARS also proudly congratulates five of their clients: Campbell Soup Company, The Clorox Company, The Coca-Cola Company, the Hillshire Brands Company, and Pfizer Consumer Healthcare for being included as well.
"We are extremely proud that five of our clients are in the top 10 of this year's ranking. We are thankful for their partnership. They inspire and challenge us every day. We have always known them to be Shopper Marketing leaders, and it is great to see them achieve this recognition," stated Ken Barnett, Global CEO of MARS Advertising.
Rob Rivenburgh, MARS Advertising COO, commented, "Our discipline is ever-evolving and our continued strong performance in this annual ranking reflects our commitment to constantly refine our thinking and our practice – investing in our resources and our people to provide our clients with integrated marketing solutions that continue to connect with shoppers and drive change in their purchase decisions."
The HUB Top-20 Shopper Marketing Excellence Survey is an annual ranking of both agencies and manufacturers within the Shopper Marketing discipline. Each year, the HUB Magazine asks them to rate each other on 13 variables ranging from strategic planning to results, and programming innovation to digital capabilities. The survey is administered by the University of Tennessee and all responses were screened and recorded to ensure integrity and eliminate duplication.
Founded in 1972, MARS Advertising, Inc. has been named the No. 1 Shopper Marketing firm in the United States for five out of the past six years, according to The Hub Magazine. Working with Fortune 500 companies, MARS and its affiliated companies have more than 500 employees in 10 offices throughout North America and in the U.K. MARS offers full-service integrated marketing solutions, from insights to execution. http://www.marsusa.com/