Mars Chocolate Brands Kickoff Exclusive Chance for Fans to 'Celebrate On The Field' After Super Bowl XLVI

HACKETTSTOWN, N.J., Dec. 27, 2010 /PRNewswire/ -- Mars Chocolate North America announced today that its M&M'S®, SNICKERS®, TWIX®, Milky Way® and 3 MuskEteers® Brands are offering fans an exclusive NFL experience unlike any other.  The "Celebrate on the Field" 2011 Instant Win Game is going to give four lucky football fanatics a chance to celebrate on the field with the newest Super Bowl champions immediately following Super Bowl XLVI in Indianapolis which is scheduled to be played on February 5, 2012.

Fans interested in an unforgettable on-field post-game Super Bowl celebration are encouraged to serve Mars Real Chocolate™ products during their NFL Playoffs and Super Bowl parties.  To enter for the chance to win, fans upload the UPC codes from specially-marked packages to www.BeOnTheField.com between December 20, 2010 and February 7, 2011.  

"NFL players work their whole lives for the opportunity to experience those few precious moments celebrating a Super Bowl victory," said Debra A. Sandler, chief consumer officer for Mars Chocolate North America. "We are thrilled to afford fans who serve Mars Real Chocolate™ at their football-viewing parties the exclusive chance to enjoy those special moments of celebration alongside the newest Super Bowl champions. For an NFL fan, what could be more exciting?"

To help spread the news of this once-of-a-kind opportunity, M&M'S® and SNICKERS® Brands have teamed up with an all-star line-up of NFL legends, including:

• Marshall Faulk - Running back for the Super Bowl-winning St. Louis Rams and a key contributor to the "Greatest Show on Turf"
• Mark Schlereth - Offensive guard who won Super Bowls with both the Washington Redskins and the Denver Broncos
• Rodney Harrison – Safety for the Super Bowl-winning New England Patriots and two-time Pro Bowler

Both Schlereth and Harrison will be conducting live chats with fans of the SNICKERS® and M&M'S® Facebook Fan Pages in late December and early January.  For more details on joining the chats, "Like" the pages at Facebook.com/mms and Facebook.com/snickers.

"Winning a Super Bowl for St. Louis Rams fans everywhere was a huge thrill for me and I'll never forget those few fleeting moments when we had the opportunity to celebrate our amazing accomplishment," said Marshall Faulk.  "This is an experience you can't buy, nor will you ever forget."

In addition to the grand prize trip to Super Bowl XLVI in Indianapolis, participants in the "Celebrate on the Field 2011 Instant Win Game" have a chance to win thousands of other great prizes including VISA Gift Cards and packages of Mars real chocolate products.  No purchase necessary.  Visit www.BeOnTheField.com for additional details including official rules.

All player participation is facilitated by NFL PLAYERS, the licensing and marketing subsidiary of the NFL Players Association.

About Mars Chocolate North America:

Mars Chocolate North America is the North American chocolate operations of Mars, Incorporated.  Mars, Incorporated is a private, family-owned company founded in 1911 and employing more than 65,000 associates at over 370 sites, including 135 factories, in 68 countries worldwide. Headquartered in McLean, Virginia, U.S.A., Mars, Incorporated is one of the world's largest food companies, generating global sales of more than $28 billion annually and operating in six business segments: Chocolate, Petcare, Wrigley Gum and Confections, Food, Drinks, and Symbioscience.  These segments produce some of the world's leading brands: Chocolate – M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Petcare – PEDIGREE®, WHISKAS®, SHEBA®, CESAR®, NUTRO®, GREENIES®, and ROYAL CANIN®; Wrigley – ORBIT®, EXTRA®, STARBURST®, DOUBLEMINT® and SKITTLES®; Food – UNCLE BEN'S®, DOLMIO®, EBLY®, MASTERFOODS® and SEEDS OF CHANGE®; Drinks – KLIX® and FLAVIA®; Symbioscience – WISDOM PANEL™, SERAMIS®, CIRKUHEALTH™ and COCOAPRO®.

For more information, please visit www.mars.com.

SOURCE Mars Chocolate North America