Mars Chocolate North America And Six Flags Partner To Celebrate National Ice Cream Day In A Cool Way On July 15

HACKETTSTOWN, N.J., July 9, 2012 /PRNewswire/ -- The summer heat may be blazing, but July 15 promises to be the "coolest" day of the year. Today, MARS Chocolate North America, producers of M&M'S^®, SNICKERS^®, DOVE^®, MILKY WAY^® and TWIX^® ice cream product lines, announced an exclusive partnership with Six Flags Entertainment Corp. to help consumers celebrate National Ice Cream Day on Sunday, July 15. Guests who visit select Six Flags parks across the country on National Ice Cream Day will have the opportunity to enjoy special offers, activities, giveaways, and of course delicious MARS Ice Cream products.

Special events and activities planned for July 15 at Six Flags include:

• Rise and Scream Event: Ice cream and theme park rides are a natural pair – they both make consumers scream in delight! The first 200 guests to arrive early at one of the 11 participating Six Flags parks on National Ice Cream Day will have the chance to receive a MARS Ice Cream Rise and Scream Wristband, which provides special VIP access to select rides before the parks open.
• Mars Ice Cream Social Hour: Take a break from the heat and cool down with a frozen treat during the MARS Ice Cream Social Hour. Guests can purchase a MARS Ice Cream product from any official Six Flags Ice Cream Day location within the park from 4-5 p.m. and receive a free Midway Game Voucher to use at Six Flags on July 15.
• "Adults Only" DOVE® Ice Cream Truck: For those in the Boston area on National Ice Cream Day, the special edition "Adults Only" DOVE^® Ice Cream Truck will be stopping by Six Flags New England in Springfield, beginning at 5:30 p.m. EDT. Those 18 years or older can enjoy free DOVE^® Ice Cream Bars and free stress-busting activities – including massages by licensed massage therapists, manicures and music. The "Adults Only" DOVE^® Ice Cream Truck also will be traveling across the U.S. throughout the month of July, so fans can check out www.Facebook.com/DoveIceCream to find out where it'll be stopping next.

For more information about the National Ice Cream Day festivities courtesy of MARS Chocolate North America and Six Flags Entertainment Corp., visit www.SixFlags.com/IceCreamFunDay and www.Facebook.com/DoveIceCream.

About Mars Chocolate North America:
Mars Chocolate North America is the North American chocolate operations of Mars, Incorporated.  In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars' first roots as a confectionery company.  In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar.  In 1932, Forrest, Sr. moved to the United Kingdom with a dream of  building a business based on the philosophy of a "mutuality of benefits" for all stakeholders – this vision serves as the foundation of the Mars, Incorporated we are today.  Based in McLean, Virginia, Mars has net sales of more than $30 billion and six business segments including Petcare, Chocolate, Wrigley, Food, Drinks and Symbioscience.  More than 65,000 Associates worldwide are putting our Mars Principles in action every day to make a difference for people and the planet through our performance.

Mars brands include: Chocolate – M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Petcare – PEDIGREE®, WHISKAS®, SHEBA®, CESAR® and ROYAL CANIN®; Wrigley – ORBIT®, EXTRA®, STARBURST®, DOUBLEMINT® and SKITTLES®; Food – UNCLE BEN'S®, DOLMIO®, EBLY®, MASTERFOODS® and SEEDS OF CHANGE®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA CO.™, KLIX® and FLAVIA®; Symbioscience –SERAMIS®, CIRKU™ and COCOAVIA™.

For more information, please visit www.mars.com.

About Six Flags Entertainment Corporation:
Six Flags Entertainment Corporation is the world's largest regional theme park company with $1.0 billion in revenue and 19 parks across the United States, Mexico and Canada. For more than 50 years, Six Flags has entertained millions of families with world-class coasters, themed rides, thrilling water parks and unique attractions including up-close animal encounters, Fright Fest and Holiday in the Park. For more information, visit sixflags.com.

SOURCE Mars Chocolate North America