Mars Goes Mesozoic: M&M'S® Releases Limited-Edition, Jurassic World Rebirth Packs

Fans can embark on a tasty adventure with collectable M&M'S packs and more this summer.

Universal Pictures and Amblin Entertainment's Jurassic World Rebirth arrives in theaters on July 2, 2025

NEWARK, N.J., June 12, 2025 /PRNewswire/ -- M&M'S®, proudly part of Mars, is hatching a partnership with Universal Pictures and Amblin Entertainment's Jurassic World Rebirth (in theaters July 2) to give fans access to limited-edition M&M'S packs, M&M'S Fun Club fan perks, action-packed exclusive content and more, because when it comes to taking a bite out of the big screen, it's more fun together.

"At Mars, we're always looking for new, exciting ways to connect with our fans, and the partnership between M&M'S and Jurassic World Rebirth delivers just that," says Martin Terwilliger, Marketing Vice President, Mars Wrigley North America. "By bringing together our iconic candy brand with an iconic franchise like Jurassic World, we're creating a colorfully fun experience for moviegoers and candy lovers alike."

"Something is coming," including:

Limited Edition Collectible Packs: M&M'S is releasing three limited-edition M&M'S Mega Peanut Butter packs with imagery inspired by the action-packed new film. These specialty packs are available for a limited time only at MMS.com and select retailers nationwide.

Sweet (& Fun) Perks: M&M'S and Jurassic World Rebirth teaming up means even more adventure (and FUN) for M&M'S Fun Club members! M&M'S Fun Club members will have the opportunity to complete challenges to learn more about our epic partnership, like snapping a photo of the 3 packs to earn points, which can be redeemed for exclusive prizes. And if you're not already a M&M'S Fun Club member, it's never too late to get in on the action! It's easy to join — simply sign up at mms.com/fun-club and start earning points for exclusive rewards and offerings.

Custom Content & Colorful Cameos: Fans can check out new content starring everyone's favorite spokescandies as they stir up 'dino-myte' fun.

Jurassic World Rebirth hits theaters July 4^th weekend, so "run!" to grab your friends and your M&M'S to join in on the fun.

For more details on M&M'S partnership with Jurassic World Rebirth, visit MMS.com and follow M&M'S on Facebook, X, TikTok and Instagram. To join the M&M'S official rewards program, head over to the M&M'S Fun Club on any device and sign up to join. Once you're in, earning points is a piece of candy! M&M'S Fun Club members can earn points by scanning receipts, inviting other M&M'S fans to join, and more! Fans can rack up points to earn sweepstakes entries automatically and redeem them for awesome rewards.

See you at the movies!

ABOUT MARS, INCORPORATED
Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As a $50bn+, family-owned business with more than 150,000 Associates, our diverse portfolio of leading pet care products and veterinary services serve pets all around the world and our quality snacking and food products delights millions of people every day. We produce some of the world's best-loved brands including ROYAL CANIN®, PEDIGREE®, WHISKAS®, CESAR®, DOVE®, EXTRA®, M&M'S®, SNICKERS® and BEN'S ORIGINAL™. Our international networks of pet hospitals, including BANFIELD™, BLUEPEARL™, VCA™ and ANICURA™ deliver high quality veterinary care and ANTECH® offers breakthrough capabilities in pet diagnostics. 

For more information about Mars, please visit www.mars.com. Join us on Facebook, Instagram, LinkedIn and YouTube. 

About Universal Pictures' Jurassic World Rebirth
A new era is born. This summer, three years after the Jurassic World trilogy concluded with each film surpassing $1 billion at the global box office, the enduring Jurassic series evolves in an ingenious new direction with Jurassic World Rebirth.

Anchored by iconic action superstar Scarlett Johansson, Emmy and SAG nominee Jonathan Bailey and two-time Oscar^® winner Mahershala Ali, this action-packed new chapter sees an extraction team race to the most dangerous place on Earth, an island research facility for the original Jurassic Park, inhabited by the worst of the worst that were left behind.

Also starring acclaimed international stars Rupert Friend and Manuel Garcia-Rulfo, the film is directed by dynamic visualist Gareth Edwards (Rogue One: A Star Wars Story) from a script by original Jurassic Park screenwriter David Koepp.

Five years after the events of Jurassic World Dominion, the planet's ecology has proven largely inhospitable to dinosaurs. Those remaining exist in isolated equatorial environments with climates resembling the one in which they once thrived. The three most colossal creatures across land, sea and air within that tropical biosphere hold, in their DNA, the key to a drug that will bring miraculous life-saving benefits to humankind.

Academy Award^® nominee Johansson plays skilled covert operations expert Zora Bennett, contracted to lead a skilled team on a top-secret mission to secure the genetic material. When Zora's operation intersects with a civilian family whose boating expedition was capsized by marauding aquatic dinos, they all find themselves stranded on a forbidden island that had once housed an undisclosed research facility for Jurassic Park. There, in a terrain populated by dinosaurs of vastly different species, they come face-to-face with a sinister, shocking discovery that has been hidden from the world for decades.

Ali is Duncan Kincaid, Zora's most trusted team member; Critics Choice and Olivier Award winner Jonathan Bailey (Wicked, Bridgerton) plays paleontologist Dr. Henry Loomis; Emmy nominee Rupert Friend (Homeland, Obi-Wan Kenobi) appears as Big Pharma representative Martin Krebs and Manuel Garcia-Rulfo (The Lincoln Lawyer, Murder on the Orient Express) plays Reuben Delgado, the father of the shipwrecked civilian family.

The cast includes Luna Blaise (Manifest), David Iacono (The Summer I Turned Pretty) and Audrina Miranda (Lopez vs. Lopez) as Reuben's family. The film also features, as members of Zora and Krebs' crews, Philippine Velge (Station Eleven), Bechir Sylvain (BMF) and Ed Skrein (Deadpool). 

An Amblin Entertainment production, Jurassic World Rebirth is directed by BAFTA winner Edwards from a script by Koepp (War of the Worlds), based on characters created by Michael Crichton. The film is produced by Oscar^® nominee Frank Marshall and Patrick Crowley, both longtime Jurassic franchise producers and of last summer's blockbuster, Twisters. The film is executive produced by Steven Spielberg and Denis Stewart. 

About Universal Pictures
Universal Pictures is a division of Universal Studios (www.universalstudios.com). Universal Studios is part of NBCUniversal. NBCUniversal is one of the world's leading media and entertainment companies in the development, production and marketing of entertainment, news and information to a global audience.  NBCUniversal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group and world-renowned theme parks.  NBCUniversal is a subsidiary of Comcast Corporation.

SOURCE Mars, Incorporated