MARS Launches the M&M'S® Fun Club, Giving Fans A First Ever Chance To Sleepover in the M&M'S Times Square Store

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Feb 26, 2025, 09:01 ET

The M&M'S^® Fun Club is the very first M&M'S rewards program, where members can rack up points to earn special experiences, products and more by enjoying their favorite candy

NEWARK, N.J., Feb. 26, 2025 /PRNewswire/ -- This month, M&M'S^®, proudly a part of Mars, introduced its first-ever rewards program — M&M'S Fun Club — where members can earn points for every M&M'S purchase and redeem them for exclusive prizes, colorful experiences, and giveaways. To celebrate the launch of this sweet rewards program, for a limited time, the M&M'S brand is giving anyone who signs up for the M&M'S Fun Club a chance to win a once-in-a-lifetime prize — a sleepover inside the M&M'S Times Square Store.

In celebration of the launch of M&M’S® Fun Club, the iconic chocolate candies brand is offering the sweetest and dreamiest experience to one lucky M&M'S Fun Club member and four of their friends – a sleepover at the M&M’S Times Square store!

This April, one lucky M&M'S Fun Club member and four of their friends will win the ultimate slumber party at M&M'S Times Square store. Inspired by the trend of recreating all the fun of a sleepover with your best friends at any age, the M&M'S store sleepover will feature personalized glamping set-ups and nostalgic sleepover activities. But this is definitely not your average sleepover! The M&M'S Fun Club winner and their friends will also get to hang with a Spokescandy, try an exclusive M&M'S Fun Club flavor mix available only during the sleepover experience, be treated to an after-hours shopping spree, and of course — enjoy some tasty treats featuring an array of M&M'S favorites.

"Our M&M'S fans are some of the most fun, loyal, and creative people, so we created the M&M'S Fun Club to give them a place to enjoy our delicious products, score sweet rewards and prizes, and most importantly, celebrate the power of fun," said Gabrielle Wesley, Chief Marketing Officer, Mars Wrigley North America. "We're delighted to kick-off the M&M'S Fun Club with a one-of-a-kind experience like the M&M'S store sleepover, to give fans a taste of the unique experiences, products, and exciting prizes the brand has in-store."

Fans who sign up for the M&M'S Fun Club at mms.com/fun-club from February 26, 2025, to March 19, 2025 will be entered to win the ultimate night of nostalgic fun with friends. Want to increase your chances? Points earned from free challenges on M&M'S Fun Club, such as completing extended profile questions, or recruiting friends to join can be used towards more entries! See official sweepstakes rules at mms.com/fun-club.

The M&M'S Times Square Store Sleepover may be a one-time-only experience for a lucky few, but the M&M'S Fun Club is for anyone to join and earn rewards year-round for simply enjoying the irresistible taste of M&M'S! Trust us, the fun is just getting started!

To sign up and start earning rewards today, visit MMS.com and follow M&M'S on Facebook, X, TikTok and Instagram.

Ready to get in on the delicious fun? Head over to the M&M'S Fun Club on any device and sign up to join. Once you're in, earning points is a piece of candy! M&M'S Fun Club members can earn points by scanning receipts, inviting other M&M'S fans to join, and more! Fans can rack up points to earn sweepstakes entries automatically and redeem them for awesome rewards.

ABOUT MARS, INCORPORATED
Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As a $50bn+, family-owned business with more than 150,000 Associates, our diverse portfolio of leading pet care products and veterinary services serve pets all around the world and our quality snacking and food products delights millions of people every day. We produce some of the world's best-loved brands including ROYAL CANIN^®, PEDIGREE^®, WHISKAS^®, CESAR^®, DOVE^®, EXTRA^®, M&M'S^®, SNICKERS^® and BEN'S ORIGINAL^™. Our international networks of pet hospitals, including BANFIELD^™, BLUEPEARL^™, VCA^™ and ANICURA^™ deliver high quality veterinary care and ANTECH^® offers breakthrough capabilities in pet diagnostics.