Marshall Electronics to Use Shopatron for Retail-Integrated eCommerce Website

SAN LUIS OBISPO, Calif., July 14, 2011 /PRNewswire/ -- Marshall Electronics has signed an agreement with retail-integrated eCommerce provider, Shopatron, to add online shopping capabilities to their branded website. Well-known throughout the film and broadcast media industry, Marshall Electronics plans to promote its new consumer-targeted line of camera top monitors, MXL microphones for consumer recording, as well as video and business applications on the new eCommerce platform.  Also it will include its industrial and OEM parts for industry in the professional audio/visual and security industries, on the new eCommerce platform.

(Logo: http://photos.prnewswire.com/prnh/20101109/SHOPATRONLOGO)

Shopatron is the perfect solution for consumer electronics brands that work closely with their retailers to provide superior support to shoppers. On the Shopatron system, Marshall Electronics will sell their products online, and then pass those sales to their retailers for delivery to consumers. Online shoppers will have the choice of home delivery or in-store pick-up. With either option, consumers will enjoy the convenience of online shopping paired with the customer service and personal touch of a knowledgeable local retailer.

"When deciding how to best distribute our new consumer-targeted products, Shopatron was the logical solution," noted Perry Goldstein, Sales & Marketing Manager for Marshall Electronics. "With Shopatron's solution we give consumers the convenience of online shopping, while still including our valued retail partners in the sale. And Shopatron's 5-point customer experience provides one of the best online shopping experiences available to assure that our brand is properly represented online."

Marshall Electronics, maker of the innovative MXL microphone and high-definition camera-top monitors, has been manufacturing cameras monitors, microphones, and other leading-edge technology products for the movie, broadcast media, and security industry for 30 years. In response to consumer demand, they now offer superior-quality DSLR camera monitors and microphones for the "prosumer"—consumers who are looking for professional-quality equipment for personal or small business applications.

"Marshall puts as much emphasis on customer service as it does on quality products," says Ed Stevens, Founder and CEO at Shopatron. "That matches well with Shopatron's commitment to superior customer experiences."

For more information about Shopatron, visit ecommerce.shopatron.com or call 866-625-5050.

About Marshall Electronics

Based in El Segundo, California, Marshall Electronics specializes in the development, manufacturing, and distribution of leading edge technology products for a wide range of professional audio/video applications. For nearly 30 years, they have serviced the broadcast, video, film, news, automotive, security and multimedia industries. Their new "prosumer" line of camera monitors and microphones offers Marshall's superior technology at consumer prices.

About Shopatron

Founded in 2001, Shopatron is the only eCommerce solution in the world that can drive more online sales while, at the same time, increasing a company's sales through the retail channel. Working with almost 1,000 brands and 18,000 retail partners across 35 industries, Shopatron offers an innovative and flexible approach to eCommerce that matches the unique needs of branded manufacturers and multi-channel retailers.

Shopatron clients include top brands such as Louisville Slugger, Suzuki, Polaroid, Mizuno, Ducati, JL Audio, American Tire Distributors and Sport Chalet. The company is headquartered in San Luis Obispo, Calif.

SOURCE Shopatron