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Martin Köhler har blivit utnämnd till ny President för PartyLite Worldwide
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News provided by

PartyLite

Sep 06, 2016, 04:00 ET

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Martin Köhler, President PartyLite Worldwide (PRNewsFoto/PartyLite)
Martin Köhler, President PartyLite Worldwide (PRNewsFoto/PartyLite)

GRANGES-PACCOT, Schweiz, September 6, 2016 /PRNewswire/ --

Martin Köhler, som tidigare varit President för PartyLite Europe, kommer i fortsättningen vara inneha rollen som global president för världens ledande varumärke inom direktförsäljning av högklassiga ljus, dofter för hemmet, doft utan låga, samt tillhörande tillbehör och heminredningsartiklar. Köhler kommer att vara ansvarig för företagets globala utveckling som en del av Luminex Home Décor & Fragrance Holding Corporation, PartyLites ägare. Han kommer att leda företaget från dess europeiska huvudkontor i den Schweiziska staden Granges Paccot. 

     (Photo: http://photos.prnewswire.com/prnh/20160902/403792 )

Martin Köhler, mannen som fungerat som President för PartyLite Europe sedan 2010, har blivit utsedd att ta över ansvaret som global chef för det amerikanska direktförsäljningsbolaget. Köhler, som varit en del av PartyLite i över 15 år, har mångsidig kunskap och erfarenhet inom branschen - både av själva företaget och av direktförsäljning som helhet. Kommunikationeexperten påbörjade sin PartyLite-karriär 1999 som marknadsföringschef för PartyLite Tyskland, företagets största marknad i Europa. Efter att ha innehaft tjänster både som VD för Schweiz, och senare Tyskland år 2003, antog Köhler sin senaste roll som President för PartyLite Europe sex år sedan. I denna position spelade Köhler, som föddes i Bad Kreuznach i den tyska provinsen Rhineland-Palatinate, en viktig roll i byggandet och utvecklande av företagets marknader, framför allt i Central- och Östeuropa. Därtill ansvarade han för att utveckla den europeiska marknaden till företagets mest betydande. För tillfället sysselsätter PartyLite Europe kring 200 arbetstagare som handhar 19 Europeiska länder vari dess produkter säljs av ca. 35 000 Konsulter samt i företagets online shop. På den globala marknaden har PartyLite ett nätverk om 45 000 Konsulter i 23 länder.

I maj 2016 gick två av branschens jättar från USA -- PartyLite och Ohio-baserade Candle-lite company -- ihop för att skapa Luminex Home Décor & Fragrance Holding Corporation. Även om de två giganterna inom doftljus har olika målgrupper och marknader drar bägge nytta av denna sammanslagning då de kan dela med sig sinsemellan av know-how kring produkter, produktforskning samt dela utvecklings- och produktionskapacitet. Calvin Johnston, VD för Luminex, är mer än nöjd med PartyLites nya globala frontfigur: "Jag är övertygad om att Martin kommer leda PartyLite till fortsatt global framgång och öppna nya dörrar för företaget. Med vårt nya product- och partykoncept, 'Find Your Signature', har vi redan tagit det första steget mot att skörda frukter från pågående trenden individualisering och därmed öppnat upp möjligheten för flerfaldig framgång," noterade Johnston.

För ytterligare detaljer:
Fr Satu Kankaansyrjä Director Communications Europa PartyLite
Tel.: +41-26-460-38-10
E-Mail: [email protected]; http://www.partylite.eu

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