Martindale-Avvo's 2025 "Business of Your Practice" Report Highlights Attorney Pay Gaps and Growth Challenges

Survey of 800 attorneys and insights from Martindale-Avvo's vast legal knowledge base provide actionable insights to help attorneys grow their practices

LOS ANGELES, Sept. 3, 2025 /PRNewswire/ -- Martindale-Avvo, the leading online legal network that includes Avvo, Martindale-Hubbell, Lawyers.com, Nolo, and Captorra, today announced the release of the 2025 edition of The Business of Your Practice: Law Firm Drivers and Disrupters.

This year's report examines the realities shaping today's legal profession—including digital marketing, AI adoption, and attorney compensation.

Among the key findings from a group of 800 surveyed attorneys:

• Generational pay gap: Millennial attorneys earn 26% less on average than Baby Boomers and up to 36% less at the median.
• Gender pay gap: Male attorneys report average annual earnings of $267,800, compared to $188,400 for female attorneys.
• Location impact: Urban attorneys earn roughly $30,000 more per year than suburban peers.

Despite these disparities, more than 90% of attorneys say they operate without a formal marketing plan — limiting their ability to boost earnings or scale their practice.

Martindale-Avvo reports provide attorneys with the latest knowledge in confronting the modern demands of growing their practices, reflecting the company's ongoing effort to share its insights with the legal community. With a global network of attorneys and leading online legal platforms that serve millions of consumers each month, Martindale-Avvo is uniquely positioned to help identify solutions to navigating the challenges facing the legal industry.

See the full 2025 The Business of Your Practice report here.

Turning Insights Into Action: Tools To Help Lawyers Thrive Online

In addition to its insights, Martindale-Avvo offers solutions to address the pain points uncovered in the report. The company's tailored growth services — Provantage, AdVantage, and WebVantage — help attorneys keep up with today's digital landscape while also ensuring measurable ROI on their marketing investments.

About Martindale-Avvo

Martindale-Avvo helps firms grow the business of their practice, connecting millions of legal consumers each month with an attorney at their point of need. We provide online marketing, lead generation, and reputation management solutions to attorneys and firms across the country through our network of brands like Avvo, Martindale-Hubbell, Nolo, Ngage, and Captorra. Visit martindale-avvo.com for more information.

SOURCE Martindale-Avvo