Martin's Potato Rolls and Bread Are New York City's Favorite

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Jul 19, 2018, 08:00 ET

CHAMBERSBURG, Pa., July 19, 2018 /PRNewswire/ -- Martin's Famous Pastry Shoppe, Inc.®, reports that New York metropolitan consumers favor Martin's® Famous Potato Rolls and Bread over other rolls and bread.

Martin's Famous Pastry Shoppe, Inc.®, has the highest bread and roll sales in the New York metropolitan market. According to 52-week IRI sales data ending June 17, 2018, Martin's Sandwich Potato Rolls, Martin's Long Potato Rolls, and Martin's Potato Bread hold the first, second, and third place, respectively, for highest dollar sales in the entire fresh bread and roll category.

As the largest metropolitan market in the United States, New York City is widely known for its impact on consumer trends and pop culture. "It is exciting to see the growing popularity of our products. Every day we get new inquiries from consumers as well as chefs and restaurant owners all over the United States and around the world, asking how they can buy our bread and rolls. There is no doubt that the popularity of our rolls and bread in New York City, one of the greatest trend-setting cities in the world, has helped to make us famous," says Julie Martin, social media manager and granddaughter of Martin's founders.

Martin's products earn the top spot in four major bread and roll categories in the New York metropolitan market:

#1 hamburger roll (Martin's Sandwich Potato Rolls);
#1 hot dog roll (Martin's Long Potato Rolls);
#1 bread (Martin's Potato Bread); and
#1 butter bread (Martin's Old-Fashioned Real Butter Bread).

In addition to their popularity in the grocery aisle, Martin's Potato Rolls and Bread are also served in a growing number of restaurants and food service institutions in the New York metro area. Food service sales are growing for Martin's business, and New York's metropolitan market is Martin's largest food service area compared to other domestic locations within their fresh distribution area.

Martin's Famous Pastry Shoppe started in 1955 when Lloyd and Lois Martin converted their garage into a small bakery in Chambersburg, PA. They started selling their products at farmer's markets, and eventually they began taking their product wholesale to local grocery stores beginning in the 1960s. In 1984, Martin's Famous Pastry Shoppe started its expansion into the New York market, beginning with Pathmark in the Yonkers and Scarsdale areas. Martin's had already been servicing the retail chain in the New Jersey market when the district manager at the time opened the door to the New York market. Since then, Martin's has expanded into all major New York metro retail chains.

Freshness, great taste, and wholesome ingredients are what have made Martin's Famous Potato Rolls and Bread famous. The company uses high quality ingredients such as high protein wheat flour (and for whole wheat products, 100% stone-ground whole wheat), nonfat milk (instead of whey), potatoes, pure cane sugar (instead of high fructose corn syrup), yeast, sunflower oil, and real butter (instead of margarine or butter substitutes) in their bakery products. They contain no artificial colors or artificial sweeteners; are peanut-free, tree-nut free, and soy free; and the company sources non-GMO ingredients. For more information visit www.potatorolls.com.

SOURCE Martin's Famous Pastry Shoppe, Inc.