Martinson® Brand Announces the Release of Joe's Winterfest

Jan 16, 2014, 11:11 ET from RealCup(TM)

Sweet Vanilla and Caramel Flavors in a RealCup™ Single-serve Capsule

MISSISSAUGA, ON, Jan. 16, 2014 /PRNewswire/ - Martinson® brand announces the North American release of Joe's Winterfest in a convenient, RealCup™ single-serve capsule. Joe's Winterfest is a light roast coffee, flavored with sweet vanilla and caramel—a perfect treat for cold winter days.


Joe Martinson, a legend in the coffee world, began roasting coffee in his mother's New York kitchen in the late 1800's with an attention to detail and high level of craftsmanship, which continues to be the focus of Martinson® brand today. This same quality is present in Joe's Winterfest with its smooth and creamy taste.

Joe's Winterfest joins an expanding menu of Martinson® coffee flavors. Martinson® Coffee, with its ongoing emphasis on quality, selects only the best beans. The beans are then carefully roasted to bring out their flavor and aroma, and packed into a RealCup™ single-serve capsule at the peak of freshness. Joe's Winterfest, like all of Martinson® coffees, features 30% Rainforest Alliance Certified coffee beans as part of the Martinson® brand's commitment to the support of environmental sustainability.

"Martinson® brand's Joe's Winterfest in a single-serve RealCup™ capsule is a simple way to indulge in a sweet reward on a chilly afternoon," says Jeffrey Zietlow, Director of Marketing. "The flavors found in Joe's Winterfest will be a fast favorite with fans of Timothy's Winter Carnival Blend, which is no longer available in the US office coffee service channel." Joe's Winterfest is one of several flavored single-serve coffees from Martinson® Coffee, including Caramel Crème, Hazelnut Crème, Mint 'n' Mocha, Irish Crème, Cayman Coconut, Vanilla Velvet, Tiramisu Twist, and a limited edition Pumpkin Pie.

About RealCup™ Brand Single-serve Capsules:

RealCup™ capsules are compatible for use with *Keurig® K-Cup® single-serve brewers. RealCup™ single-serve capsules are manufactured for Mother Parkers Tea & Coffee, one of the largest coffee and tea manufacturers in North America. The company combines state-of-the-art technology and new product innovation with more than 100 years of quality and service excellence to deliver an exceptional beverage experience in mainstream and specialty coffee, tea and complementary beverages.

*RealCup™ products and Mother Parkers Tea & Coffee are not affiliated with K-Cup® or Keurig Inc. K-Cup® and Keurig® are registered trademarks of Keurig Inc.