Marvin Puts a "New Spin On a Classic" to Celebrate Launch of Its Next Generation Ultimate Double Hung Window
Marvin partners with up-and-coming band The Highfields to put a new spin on The Who song "I Can See For Miles"; launches promotion that will send 10 building professionals on VIP trip to see The Who in concert
Jun 30, 2015, 08:00 ET
WARROAD, Minn., June 30, 2015 /PRNewswire/ -- With the introduction of the award-winning Next Generation Ultimate Double Hung, Marvin Windows and Doors has reimagined a timeless classic. Now, to celebrate, the company is putting a new spin on a classic rock song – and awarding 10 lucky industry professionals a VIP trip to see The Who, live in concert.
Marvin has launched "A New Spin On a Classic," a multi-faceted campaign featuring a partnership with the up-and-coming pop-rock band, The Highfields, who collaborated with Marvin to put a new spin on the classic rock song, "I Can See for Miles."
In an all-new music video, The Highfields talk about how they were able to make the song their own, without abandoning the features that made it such an iconic song in the first place. The band draws correlations between their process and that of Marvin, which reinvented the iconic double-hung window with their recent introduction of the Next Generation Ultimate Double Hung. You can view the all-new video and hear the song here.
A New Spin On a Classic also features a contest that will award 10 builders, remodelers or architects a VIP trip, complete with an exclusive tour of Marvin's facilities in Warroad, Minnesota, and the opportunity to see The Who – who wrote "I Can See for Miles" – live in concert. The trip will take place October 9 and 10 and includes travel, hotels and meals. Industry professionals have until August 31 to enter, and they can learn more and enter the contest here.
"The greatest artists – whether they are window designers or musicians – must continue to evolve, while staying true to the key elements that made the original versions so powerful," said Christine Marvin, Director of Marketing at Marvin Windows and Doors. "The same is true about the introduction of our Next Generation Ultimate Double Hung, which updates a timeless classic, adding modern technology and features while maintaining everything that made homeowners fall in love with the double hung in the first place."
The Next Generation Ultimate Double Hung, which was awarded "Best Window and Door Product" at the 2015 International Builders' Show, is now available nationwide. Among its many updates to the classic double-hung style, the Next Generation Ultimate Double Hung features state-of-the-art technology, including an automatic locking system and a special Vent Mode, as well as innovative hardware that allows the bottom and top sashes to tilt in for easy washing.
Visit Marvin.com to learn more and to locate your nearest dealer.
About Marvin Windows and Doors
Marvin Windows and Doors brings its Built Around You® philosophy to life with every customer and every solution. A premier manufacturer of made-to-order wood and clad wood windows and doors, Marvin offers the industry's most extensive selection of shapes, styles, sizes and options to fit the diverse needs of builders and match the personalities of homeowners. Marvin's tradition of delivering the finest craftsmanship in windows and doors began in Warroad, Minn., a small town just six miles from the Canadian border, where the privately-held, family-owned and -operated company is still headquartered today.
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SOURCE Marvin Windows and Doors
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