Marx Layne & Company Offers Five Tips For Effective Crisis Communication
FARMINGTON HILLS, Mich., Feb. 4, 2015 /PRNewswire/ -- Detroit-area Marx Layne & Company, a leading marketing, public relations and digital media agency, today released its list of five tips for effective crisis communications.
"At some point, nearly every organization is going to face a crisis that attracts media attention. And the media scrutiny demands that you communicate effectively in these situations," said Michael Layne, president of Marx Layne & Company. "If you don't tell your story, others will tell it for you, and that's the last thing you want during a crisis."
The goal of crisis communications is to lessen damage to an organization's reputation and maintain brand equity. Having a strategy in place helps minimize a frantic last-minute scramble to develop a plan.
As with anything in life, preparation is the key. Marx Layne & Company's five tips to prepare for the unexpected are:
- Identify a crisis team and two spokesmen: one main spokesman and a backup. Make sure everyone in the company knows who the members of the team are, and that any interaction with the media will only come from the team and spokesmen.
- Create a crisis communications plan: keep it updated. The crisis team should meet on a regular basis, to make revisions as necessary.
- Compose a comprehensive media list; make sure the names of key reporters are highlighted. The director of communications and other spokesmen should meet with, and get to know, the reporters before any crisis occurs.
- Develop key messages: in advance of a crisis. The team and spokesmen should understand the company brand and be prepared to talk about it.
- Consider professional media training: to improve presence and confidence if you don't have experience dealing with the media.
For more than 25 years, Detroit-area Marx Layne & Company has provided outstanding, results-oriented communications counsel to a broad spectrum of clients in the business, government and non-profit sectors. For more information on crisis communication and media relations, visit MarxLayne.com.
SOURCE Marx Layne & Company
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