FARMINGTON HILLS, Mich., May 5, 2016 /PRNewswire/ -- Mike Szudarek, partner, Marx Layne & Company, recently spoke at the "IP in the Auto Industry: Challenges and Opportunities in a Converging World" event held at the Ford Motor Company Conference & Event Center in Dearborn, Mich. This unique event—hosted by Intellectual Asset Management (IAM) and World Trademark Review provided automotive industry professionals a forum to network, share best practices and discuss the latest strategies to create and protect their ideas.
Szudarek spoke about delivering and assessing brand messaging and the importance of consumer loyalty and investor trust. Whether dealing with media coverage of litigation, product recalls and liability or concerns over the societal impact of company activities, it is critical that the right messages are conveyed to minimize the risk to brand value and reputation.
In today's increasingly competitive marketplace, established business models are being challenged as never before, and the focus on IP has intensified at all levels. Issues such as branding, reputation management and counterfeiting are moving up the corporate agenda, while technological convergence means that patent protection and enforcement, licensing and collaboration have become more important than ever.
Szudarek spoke alongside executives from General Motors, Ford Global Technologies, Harley-Davidson, Cooper-Standard Automotive, Tenneco, Panasonic, Harman International, and Microsoft Technology Licensing, LLC.
For a full summary: http://www.wtr-events.com/IPintheautoindustry/2016
About Marx Layne
Founded in 1987, Marx Layne & Company is among Michigan's leading independently owned public relations and digital media agencies. The agency provides individualized marketing and corporate communications services on a local, regional, national basis to clients in the automotive, technology, nonprofit, manufacturing, retail, real estate development, financial, hospitality, energy, educational, health care, professional service and communications. Visit www.marxlayne.com for more information.
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SOURCE Marx Layne & Company