Mashable Taps SintecMedia's "Compete" for Ad Channel Management
NEW YORK, June 28, 2017 /PRNewswire/ -- SintecMedia, the world's leading provider of broadcast and digital management software, today announced that Mashable, a global media and entertainment company for culture and tech superfans, has selected SintecMedia's "Compete" technology to perform digital advertising channel management for the company.
Mashable, which is also a customer of SintecMedia's Operative.One digital advertising management platform, will use Compete to combine insights from all digital channels, including directly sold and programmatically sold campaigns. Compete will enable Mashable to see where buyers are accessing their products, and at what prices, so that the company can make more informed, strategic sales decisions.
"With more ways than ever for advertisers to reach Mashable's influential audience it's important to see the full picture of opportunities available to us. With Compete we'll be able to better understand the demand for both our programmatic and direct inventory – opening up new opportunities for both us and our brand partners," said John Price, Vice President of Revenue Operations at Mashable.
Compete offers the ability to bring together insights from across Mashable's ad sales team in an aggregated "Deal Catalogue," which provides spend information by individual buyer across programmatic platforms, direct channels, PMPs and more.
With the Deal Catalogue, sellers are empowered to spot advertiser-buying patterns, optimize pricing across channels, find new direct advertiser opportunities and better manage pricing between open exchange and PMP inventory channels.
"I'm very excited to increase our partnership with Mashable, who is leading the charge with ad channel management," said Lorne Brown, President of SintecMedia. "SintecMedia is dedicated to creating technology for broadcast and digital media companies that supports their revenue strategy, and Compete is an important element in that endeavor."
About Mashable
Mashable is a media and entertainment company for superfans. We're not for the casually curious. Our proprietary Velocity technology suite gives us the unique ability to combine creativity with data. Our entertainment series and editorial coverage are smart, clever, ambitious, in-depth and first. We devour culture and tech. Our ideas shape the future and we speak to new influencers -- the early adopters who obsess with us around the globe.
About SintecMedia
SintecMedia is the preferred broadcast management for linear and digital, and a software partner for over 300 of the world's top media brands, including NBCU, CBS, ABC, AT&T, STARZ, Star India, Seven Australia and Sky. No other software company brings a comparable depth of experience to create truly innovative software that performs across all platforms, revenue models, and business units. Since 2000, SintecMedia has grown to over 1200+ employees in 12 offices around the world and processes more than $40 billion in linear and digital advertising revenue for the best-known companies in the industry. For more information, visit www.sintecmedia.com
SOURCE SintecMedia
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