Massage Envy Named to Entrepreneur's 2026 Top Franchises for Veterans List

National wellness brand recognized for the second consecutive year

SCOTTSDALE, Ariz., Nov. 11, 2026 /PRNewswire/ -- Massage Envy, a national leader in skin care and the nation's No. 1 provider of massage in the U.S. collectively across its franchise network, today announced it ranked No. 90 on Entrepreneur's 2026 Top Franchises for Veterans list, climbing 10 spots from No. 100 in 2025.

Entrepreneur's annual ranking recognizes 150 franchise brands based on incentives offered to veterans, efforts to attract and support veteran franchisees, and performance in the publication's Franchise 500®.

"Veterans bring tremendous leadership experience and a commitment to service to franchise ownership," said Todd Schrader, CEO of Massage Envy Franchising. "Those qualities are a natural fit for the Massage Envy brand, where owners have opportunities to lead teams and build businesses that reflect their values. It's gratifying to see veterans bring their experience and perspective to the franchise community."

For veteran franchise owners, the decision to join Massage Envy reflects a range of personal and professional goals.

Retired Marine Corps Colonel Mark Mooney, who has owned two franchised locations with his wife for more than 16 years, was drawn to the brand's focus on accessible wellness. "Massage Envy in particular offered something I found genuinely meaningful: a business built around caring for people," Mooney said.

For Navy veteran Wardell Bradley, Massage Envy offered an opportunity to put his operational experience to work. "For me, it wasn't just about buying a business. It was about building on a proven foundation and finding ways to make the business and the team even stronger," Bradley said.

Marine Corps veteran Donald Taylor and his wife Caroline were looking for an opportunity to build a family business when they discovered Massage Envy in an Entrepreneur article in 2007. "We immediately loved the concept," Taylor said. "I quit my engineering job, we packed up and moved the family, and we are still franchisees today!"

For Air Force veteran Robert Lovingood, the decision was driven by an opportunity in his community. "One of the primary reasons we chose Massage Envy was that there was no location in our new community," Lovingood said. "We recognized both a local need and a strong business opportunity."

After more than 36 years of military service, retired Army Brigadier General Mike Oster was drawn to Massage Envy's emphasis on caring for people, a principle central to his own leadership philosophy. "One of the most important lessons I learned in the Army was that you take care of your people, and your people will take care of the mission," Oster said.

Mario Hawkins and his wife Marissa, owners of 10 Nevada franchised locations, received Massage Envy's 2026 Spirit Award for their community involvement. "Giving back was ingrained in both of us early in life," Hawkins said. "Franchise ownership has provided us with a greater opportunity to make a positive impact in the communities we serve."

This recognition adds to Massage Envy's industry honors, including Entrepreneur's 2026 Franchise 500 and Top Brands for Multi-Unit Owners rankings and the 2026 Franchise Times® Top 400. The brand was also named the No. 1 Best Massage Chain in the 2026 Newsweek Readers' Choice™ Awards.

With more than two decades of experience in the wellness industry, Massage Envy combines national brand recognition with a membership-based business model and ongoing support to help franchise owners build and grow their businesses.

To learn more about Massage Envy franchise opportunities, visit MassageEnvy.com.

About Massage Envy

Based in Scottsdale, Arizona, Massage Envy is a national franchisor that does not independently own or operate its franchised locations. Founded in 2002, the Massage Envy brand provides professional massage, skin care and assisted stretch services through a network of independently owned and operated locations in 49 states. Together, these locations have delivered more than 240 million services. For more information, visit MassageEnvy.com.

SOURCE Massage Envy