HENDERSON, Nev., Jan. 23, 2018 /PRNewswire/ -- MassMedia Health, a full-service integrated healthcare marketing firm specializing in Medicare patient acquisition, has partnered with SourceLink to arm medical groups with targeted data to help them grow their Medicare patient populations.
MassMedia Health will be working with SourceLink to provide complimentary, custom Age-In and Move-In market outlook reports that identify the number of individuals aging into Medicare within a geographic area. According to the Pew Research Center, over 10,000 Americans turn 65 every day, becoming eligible for Medicare – and it is estimated that this trend will continue for the next 19 years.
This opportunity represents an enormous patient growth window for physician groups, but one that often goes overlooked.
"Most healthcare organizations are focused on driving patient growth during the Medicare Annual Enrollment Period (AEP), and aren't as aggressive with their marketing efforts outside of that time period," said Paula Yakubik, Managing Partner of MassMedia Health. "The truth is, there's a chance to capture new patients every day of the year, and the number of new patient prospects is growing at an unprecedented pace."
The Age-In and Move-In Market Outlook Reports are generated from AccuLink™, SourceLink's proprietary national consumer database that includes more than 260 million consumer records and 2,000+ data and lifestyle elements that are populated in the database and refreshed every six weeks.
"This data provides the foundation for understanding how patient acquisition, engagement, and retention strategies can be improved through applied marketing analytics," said Merry Beth Ward, SourceLink's VP of Healthcare Strategy. "By identifying the best people aging in to a target market, healthcare companies have more levers to pull, allowing them to streamline budget to their best prospects, leading to a higher return on investment."
Research shows that individuals aging into Medicare begin reviewing their options as early as 12 months prior to their birthdate, and seven out of eight seniors are considering their coverage choices a full six months before their 65th birthday. Furthermore, it's been proven that when seniors become patients of a medical group, they are statistically likely to remain with that plan. By providing plans with an Age-In Market Outlook Report, providers and healthcare administrators can recognize the opportunities that exist with this critical population near their clinics.
"Age-Ins are imperative for growth," Yakubik said. "We want to help organizations secure these new patients so they can retain them for years to come. We have witnessed outstanding growth numbers outside of AEP with some national medical groups reporting more patient growth outside of AEP than during AEP."
To obtain an Age-In Market Outlook Report, please visit www.MyFreeAgeInReport.com.
About MassMedia Health
Founded in 1997 MassMedia Health is a full-service, integrated healthcare marketing agency that focuses on developing and deploying comprehensive and personalized patient acquisition strategies that result in increased revenue, and year-over-year patient growth. As Medicare marketing specialists, we develop comprehensive, data-driven acquisition strategies that have resulted in increased revenue and double-digit patient growth for many physician groups.
For more information, please visit www.massmediahealth.com.
SourceLink, a top-ranked Direct Marketing agency, creates results-driven communications solutions. Combing strengths in market analytics, data intelligence, technology and production expertise, SourceLink crafts and executes data-driven direct marketing and document outsourcing solutions. SourceLink's analytic and communication solutions improve marketing ROI through greater relevance and increased response. On the production side, SourceLink solutions reduce costs through more efficient operations and postal optimization. SourceLink operates in four U.S. locations. For more information, visit www.sourcelink.com.
SOURCE MassMedia Health