LOS ANGELES, Oct. 1, 2018 /PRNewswire/ -- MassRoots, Inc. ("MassRoots" or the "Company") (OTCQB: MSRT), one of the leading technology platforms for the regulated cannabis industry, is pleased to announce its rewards program for cannabis consumers, WeedPass, has launched a dedicated rewards portal, WeedPassNow.com. This portal enables cannabis consumers to easily view rewards offered by participating dispensaries.
WeedPass is fully integrated with MassRoots' mobile applications, business portal, and existing business processes. Much like rewards programs offered by hotel chains and airlines, WeedPass carries its own distinct brand intended to build consumer loyalty.
"As a demand-side business, MassRoots' goal is to drive more recurring consumers and purchasing volume to our dispensary clients," stated Isaac Dietrich, MassRoots' Chief Executive Officer. "We believe WeedPass' unique structure enables consumers to earn compelling rewards for their cannabis purchases and could drive more traffic to our dispensary clients."
According to a 2017 Forrester Research Report, 72% of U.S. adults belong to at least one loyalty program and of those consumers, people belonged to 9 loyalty programs on average. The report also states loyalty program members spend, on average, $42.33 more than non-loyalty program members at traditional retailers.
WeedPass is currently available in the California and Colorado markets, and the Company intends to expand the program to every state which has a regulated cannabis market.
MassRoots submitted a trademark application for WeedPass on September 28, 2018. For more information on WeedPass, please see the WeedPass Overview Deck released on September 27, 2018.
MassRoots, Inc. is one of the leading technology platforms for the regulated cannabis industry. Powered by more than one million registered users, the Company's mobile apps empower consumers to make educated cannabis purchasing decisions through community-driven reviews. With a significant market share of medical cannabis patients in certain markets and more than 35,000 shareholders, the Company believes it is uniquely positioned to best serve the needs of the cannabis industry. For more information, please visit www.MassRoots.com/Investors and review MassRoots' filings with the U.S. Securities and Exchange Commission.
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SOURCE MassRoots, Inc.