Master Spas Kicks Off 20th Anniversary Celebration with Special Guest Michael Phelps and New Product Unveiling

Jan 27, 2016, 16:58 ET from Master Spas

FORT WAYNE, Ind., Jan. 27, 2016 /PRNewswire/ -- Nearly 200 of Master Spas' top dealers from across the globe, along with Michael Phelps and coach Bob Bowman, converged on Master Spas Headquarters this week to kick-off the company's 20th anniversary. The celebration began with the unveiling of a completely redesigned line of Clarity Spas and the new Treadsoft Swim Spa Floor System, by SeaDek.

The 2016 Clarity Spas line consists of four brand-new models, each expertly designed and built with a host of luxury features. Adjustable LED lights, stainless steel jets, ergonomic seats and an app to remotely control the spa are just a few of the Clarity Spa features that set it apart from other similarly priced hot tubs.

In keeping with Master Spas' tradition of innovation, the company also introduced the Treadsoft Swim Spa Floor System, by SeaDek. This unique, anti-slip cushioned floor system, made of marine-grade material, makes entry into the swim spa safer than ever and provides much needed traction when exercising against the current. This industry-first flooring system is available on all 2016 Michael Phelps Signature Swim Spas.

Today, dealers toured the state-of-the-art factory and saw, firsthand, the expansion that has occurred in support of Master Spas' commitment to quality. This year has already seen the completion of a second-level staging and observation mezzanine, as well as the addition of several pieces of specialty automation equipment to the production line.

The celebration also included a private question and answer session with Michael Phelps and Bob Bowman. Phelps' relationship with Master Spas began in 2010, with the launch of the industry-leading Michael Phelps Signature Swim Spas line. Master Spas has continued its reputation for leadership with the addition of innovative, industry-first features such as the Swim Number App (SNAPP) and the new Treadsoft Swim Spa Floor System, by SeaDek. Today, Phelps' relationship with Master Spas has expanded to also include the Michael Phelps Legend Series, an ultra-premium, high-performance line of hot tubs.

In addition, Master Spas unveiled the all-new website, which will publicly launch in the coming weeks. The redesigned site brings the entire family of Master Spas hot tub brands, including Michael Phelps Legend Series, Twilight, Healthy Living and Clarity Spas under one umbrella and allows customers to access both the Michael Phelps Signature Swim Spas and H2X Swim Spas websites, making it easier for customers to research and determine which product best meets their needs.

Master Spas is based in Fort Wayne, Indiana, 90 miles northeast of Indianapolis. Operating out of a state-of-the-art, 265,000-square-foot manufacturing facility on a 27-acre manufacturing campus, Master Spas is the largest portable spa, hot tub and swim spa manufacturer in the world with all products built in the U.S.A. The company's management team boasts more than 150 years of spa manufacturing success and one of the strongest track records in the industry. For more information, please visit:

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SOURCE Master Spas