Match Group Launches New Dating Brand for Singles 50 and Over in Europe
- Leverages Match Group's experience with Ourtime in North America
- Large opportunity: Singles over 50 represent up to 1/3 (1) of singles in key European markets
- Operating under DisonsDemain brand in France and Ourtime in the UK
- Launching with a dedicated campaign addressing "Young Singles Above 50"
19 Jun, 2017, 08:00 ET
DALLAS, June 19, 2017 /PRNewswire/ -- Match Group (NASDAQ: MTCH), the global leader in dating, announced today the launch of a new dating brand across Europe, focused solely on singles over 50. Designed and developed by Match Group's European business Meetic, the brand operates under DisonsDemain in France and Ourtime in the UK, and leverages Match Group's experience with a similar business also called Ourtime, which it launched in the U.S. in 2011.
The European version of the service allows singles to meet through online connections, but also at real world events specifically organized for them. It is supported by a full offline and digital plan and will benefit from the same expertise in terms of dating, technological innovation, advanced algorithms, data protection, and strong customer service that has made Match Group the world's leading dating service provider.
"This new brand reflects our mission to offer dating services to all singles. Singles over age 50 are eager to date and deserve to be addressed in the right way, through a dedicated brand. At 50, you simply don't date the same way you did at 20 or 30, so we designed Ourtime and DisonsDemain specifically to meet their needs," commented Alexandre Lubot, CEO Match Group EMEA & APAC.
The European business is launching first in France and the UK, and is expected to be rolled out across Europe with a launch campaign addressing "Young Singles Above 50".
About Match Group
Match Group is the world's leading provider of dating products. We operate a portfolio of over 45 brands, including Match, OkCupid, Tinder, Meetic, Twoo, OurTime, BlackPeopleMeet and FriendScout24, each designed to increase our users' likelihood of finding a romantic connection. Through our portfolio of trusted brands, we provide tailored products to meet the varying preferences of our users. We currently offer our dating products in 42 languages across more than 190 countries.
1 Source: Eurostat 2013 for France – about 9 million singles are 50+ - and internal estimate based on Ipsos/Eurostat 2015 for UK – about 8 million singles are 50+.
SOURCE Match Group
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