BELLEVUE, Wash., April 4, 2019 /PRNewswire/ -- Matcherino, the leading provider of prize pool management and crowdfunding tools for esports, announces it has entered into a strategic partnership with GameStop to facilitate the growth of esports tournaments and further fuel the passion of the esports community. The Matcherino platform will be used to help power GameStop online tournaments by including features such as player registration, matchmaking, payouts and crowdfunding. GameStop will utilize "Sponsor Quests," Matcherino's exclusive esports advertising platform to help fund and grow independent, amateur and grassroots tournaments built using the Matcherino platform.
"We are thrilled to be working with GameStop to grow the esports ecosystem," said Matcherino Chief Executive Officer John Maffei. "GameStop, with its substantial retail footprint and deep connections to gaming communities, has the opportunity to take esports not only to its customers, but also to community level. GameStop has a very compelling mission to make esports tournaments readily available and easily accessible to players of all levels not just the highest-level professionals.
"We live and breathe video games and it made perfect sense for us to partner with Matcherino, who shares the same passion for engaging and motivating gamers looking to compete in prized tournaments," said Frank Hamlin, chief marketing officer for GameStop. "Our partnership will allow us to participate in hundreds of amateur tournaments while fueling the passion of the esports community," Hamlin added.
About "Sponsor Quests"
"Sponsor Quests" are Matcherino's exclusive, proprietary advertising vehicle for esports tournaments. "Sponsor Quests" enable brands to fund esports tournaments when fans engage with brands in a meaningful, quantifiable way. "Sponsor Quests" allow brands to effectively measure their return on their esports spends. Popular "Sponsor Quests" include social media follows, YouTube follows, web site visits, rewards membership sign ups, application downloads, and ecommerce purchases.
Matcherino develops, owns and operates the industry-leading software platform for game publishers and tournament organizers (TOs) to run more successful, efficient and regulation-compliant esports events. The Matcherino platform includes a range of core proprietary tools and functionality to manage prize pools, player registration, ticketing and ecommerce capabilities, as well as Matcherino "Sponsor Quests."
GameStop, the world's largest video game retailer, offers the best selection of new and pre-owned video gaming consoles, accessories and video game titles, in both physical and digital formats. GameStop also offers fans a wide variety of POP! vinyl figures, collectibles, board games and more. Through GameStop's unique buy-sell-trade program, gamers can trade in video game consoles, games, and accessories, as well as consumer electronics for cash or in-store credit. GameStop Gives, the retailer's social responsibility arm, unites with its associates and guests in supporting charity by giving more than $18 million since 2015. The retailer operates thousands of locations around the world under the GameStop, EB Games and Micromania retail brands. Fans can find their local GameStop store using the company's online store locator tool.
To get the latest news on video gaming and gear, follow GameStop on Twitter, Facebook, Instagram and YouTube. GameStop, EB Games, and Micromania are part of GameStop Corp. (NYSE: GME), a global specialty retailer that makes the most popular technologies affordable and simple.
For more information about Matcherino or "Sponsor Quests" please contact:
For more information about GameStop, please contact:
GameStop Public Relations