NEW YORK, Dec. 15, 2016 /PRNewswire/ -- Marketing and technology company, Matchfire, announces the addition of strategic consulting partners Carol Cone and Elizabeth Davis.
Cone and Davis will consult on Matchfire's clients' purpose programs as senior counsel and purpose counsel, respectively. Matchfire and Carol Cone—who first partnered in 2015 through Cone's Purpose Collaborative—began working on select Matchfire client programs in 2016, and will expand on this work in 2017.
Matchfire has provided marketing strategy to businesses and causes for more than a decade—from incubating startups in-house to global brands. Today's announcement of the addition of Cone and Davis as counsel marks Matchfire's continued growth of its strategic services.
"At Matchfire, data is our fuel and purpose is our spark," said Matchfire Chief Executive Officer, Chris Noble. "Over the last two years, we've built up our data infrastructure so that we can better serve both for profit and nonprofit clients. This partnership with Carol Cone represents us building our purpose muscle as well. Carol is well-renowned in the field, and we are very happy to be working with her on new and exciting projects."
Cone—who has led and shaped the dialogue on CSR and cause marketing—has worked for more than 30 years building relationships between companies, brands, and social issues resulting in deep shifts in impact and value for all stakeholders. Davis, a Truman Scholar and Leed Green Associate, brings with her experience leading millennial strategies for Coca-Cola's sustainability practice and foundation.
"Over the past 30 years we have seen the cause landscape dramatically change," said Cone. "It is no longer if an organization will engage with society for business and societal benefit, it is now about the how to do it. Our work with clients thrives from best in class data insights, and creative and digital services. We could not have found a better partner than Matchfire."
Matchfire, Cone, and Davis are currently engaged with Fortune 100 brands working with them to identify their cause ambition and purpose direction.
Matchfire builds the next generation of tools, platforms, campaigns, and startups to ignite action and advocacy. Emerging or established, newly-funded or nonprofit, Matchfire's data insights, creative services, and marketing automation tools work together to change attitudes and actions. The Matchfire team spans the country, with offices in New York City, Washington D.C., Dallas, and San Luis Obispo.
For more information, please visit www.matchfire.com
About Carol Cone and The Purpose Collaborative
Carol Cone ON PURPOSE (CCOP) is a 21st century consultancy whose mission is moving purpose to the center of business and brand strategy. CCOP helps organizations identify, accelerate, and amplify their purpose, CSR and sustainability strategy, and programming. Its services include: purpose discovery and definition, culture development, employee and customer engagement, sustainable product sourcing and innovation, social issues engagement, brand narrative and storytelling, digital strategy and activation, insights research, and analytics. The consultancy is led by Carol Cone, regarded as one of the founders of the purpose movement in the early 1980s, who has been internationally recognized for her work.
For more information, please visit www.purposecollaborative.com