Matrix and the Media Ad Sales Council (MASC) Announce Virtual Candid Conversation on Transformational Leadership

The Media Ad Sales Summit Candid Conversation Series returns June 12, 2025 1PM ET with renowned author and futurist Rishad Tobaccowala leading this can't-miss industry dialogue

PITTSBURGH, June 3, 2025 /PRNewswire/ -- Matrix , in partnership with the Media Ad Sales Council (MASC), will host its next Candid Conversation webinar on Wednesday, June 12 at 1:00 PM ET, focused on the urgent topic of Transformational Leadership in Media Organizations. The free virtual session will bring together top industry voices to explore how emotional intelligence, cultural awareness, and bold leadership strategies are shaping the future of work in the media landscape.

The event will be moderated by Rishad Tobaccowala, a globally recognized futurist and author of Rethinking Work. Tobaccowala will guide a candid discussion with industry leaders on how to lead effectively in a time defined by generational shifts, talent expectations, and rapid organizational change.

Featured speakers include:

• Rishad Tobaccowala – Author, Rethinking Work
• Christina Barlowe-Villano – SVP, Business & Technology Transformation, AMC Networks
• Al Lustgarten – Media Industry Consultant

"At Matrix Solutions, we believe in creating space for the conversations that move our industry forward," said Mark Gorman, CEO of Matrix Solutions. "The Candid Conversation series, in collaboration with the Media Ad Sales Council, reflects our commitment to not only developing innovative media sales technology but also supporting the leadership and transformation efforts of media organizations navigating real change."

The session will examine what it truly means to lead with purpose in today's media world, moving beyond "return to office" conversations to more pressing questions: How do we lead across five generations? How do we build trust with a workforce that no longer believes in traditional structures? How do emotionally intelligent leaders bridge the gap between performance and people?

"We're absolutely thrilled to welcome Rishad back," added Brenda Hetrick, President of Matrix Solutions. "He delivered the most talked-about keynote on industry transformation at our 2023 Media Ad Sales Summit in Fort Lauderdale, and we're excited to bring his thought-provoking perspective to an even wider audience through this virtual session."

Registration is now open here and free to all media and advertising professionals. Attendees are also invited to join a pre-event conversation at 12:50 PM ET with Matrix President Brenda Hetrick and CEO Mark Gorman, who will set the stage for the can't miss discussion.

To learn more about the Media Ad Sales Summit Event Series and the upcoming candid conversation here.

About Matrix Solutions
Matrix Solutions is a forward-thinking technology company that empowers the media ad sales world with intelligence, technology, and expertise. It provides the technology backbone for the end-to-end workflow for sales organizations, transacting in the media marketplace. Its flagship solution, Monarch, is the only global ad sales platform built specifically for media, delivering the CRM and business intelligence necessary to optimize inventory. Matrix manages more than $13 billion annually in media ad revenue, has over 10K users, maintains over 95% renewal rate, and has founded the annual Media Ad Sales Summit and Media Ad Sales Council (MASC) – both of which bring together industry leaders to advance the future of media ad sales. For more information, please visit matrixformedia.com.

About the Media Ad Sales Council (MASC)
The Media Ad Sales Council (MASC), facilitated by Matrix Solutions, brings together thought leaders and executives from across the media ecosystem to collaborate on industry-wide challenges and opportunities. MASC focuses on actionable solutions, shared insights, and technology innovations that improve media ad sales performance. Please visit mediaadsalescouncil.com for more information.

SOURCE Matrix Solutions