GREENWICH, Conn., April 29, 2016 /PRNewswire/ -- Matt Ryan, the former President of Global Brands at Havas Worldwide and Global CEO of WPP's United Network, and Chris Hayes, the former Global CMO at HUGE, Y&R, and Code and Theory, joined the agency search consultancy founded by Dick Roth as Roth Associates in 1988. The firm will now be known as Roth Ryan Hayes.
"In Matt Ryan and Chris Hayes, I've found two partners who understand the industry from all angles," says Roth, who spearheaded agency searches for New York Life, Boeing, Infiniti, Honda, Bayer, and Citibank. "With their respective networks and areas of expertise, we'll be able to respond to the surging demand for strong digital and tech partners." Merging Chris Hayes and Matt Ryan's expertise with Dick Roth's best practices in agency search, selection, and compensation will position the firm for the future, and provide holistic counsel focused on the intersection of digital innovation and business strategy.
Together, Ryan and Hayes have driven business-minded marketing strategies for clients in the insurance, government, financial, health and wellness, consumer-packaged goods, automotive, transportation, and energy sectors. Ryan forged a strong reputation as an advisor to companies such as Jaguar, Charles Schwab, Volvo, and Merck as they seek to align brand strategy, creative, and operations globally. Hayes is an expert in digital initiatives and business strategies that support growth goals, having driven business transformations on behalf of TED, MassMutual, New York Life, SAP, Samsung, and TD Ameritrade. Their combined experience on the agency side will offer clients a practitioner's perspective on identifying the right agency for a client's specific set of challenges.
Roth Ryan Hayes has offices in Greenwich, CT, New York, NY and Los Angeles, CA.
About Roth Ryan Hayes
Roth Ryan Hayes, founded in 1988 as Roth Associates, is a pioneer in the search consulting category. The firm has forged a reputation as a trusted adviser to some of the world's leading companies as they seek to optimize their agency resources and efficiently navigate the evolving media and marketing landscape. Today, Roth Ryan Hayes is a leader in the field of agency search, selection, and compensation, providing counsel on the intersection of digital innovation and business strategy to companies such as Boeing, Honda, and New York Life. Contributing to the firm's impact on the industry is its development of powerful proprietary systems which it employs in its tailor-made search processes for international clients in industries ranging from textiles, to agriculture, to manufacturing, to retail.
SOURCE Roth Ryan Hayes