Mattamy Homes Expands US Presence With Launch of New Division in SE Florida

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May 09, 2017, 08:30 ET

Experienced homebuilding executive Lara Swanson will lead the company's operations and growth strategy in Mattamy's newest market

ORLANDO, FL, May 9, 2017 /PRNewswire/ - Mattamy Homes, North America's largest privately owned homebuilder, is pleased to announce the launch of its newest division – Southeast Florida.

Mattamy's entrance into this regional Florida market is the latest example of the company's commitment to being a major presence in the US homebuilding industry, and of its confidence in the future of housing locally in Florida.

Lara Swanson has been named as the President of Mattamy Homes' newest US Division - Southeast Florida. (CNW Group/Mattamy Homes Limited)

"We believe that Southeast Florida is a highly desirable and active geographic area, and will nicely complement our other divisions in terms of strategic growth in the US," says Jim Leiferman, President of Mattamy's US Group. "It represents the next great opportunity for us to build the Mattamy brand and business in a large and growing market."

To lead the company's newest division, Mattamy welcomes aboard Lara Swanson, who joined the team on May 8 as President, Southeast Florida Division. Lara has had an impressive career in the Florida homebuilding industry. Most recently she was the Division Vice President in SE Florida for Meritage Homes, where she led the formation of this start-up division. Lara was also the VP of Land for Meritage in Orlando. Previously she was in land acquisition and development for Pulte in Orlando, and for CSX and The Wood Development Co. in Jacksonville. Lara has a Bachelor's and Master's degree in Civil Engineering from the University of Florida, and is a licensed Community Association Manager by the State of Florida. Of note, earlier this year she was named by Professional Builder magazine as one of the Top 40 Under 40 industry professionals in the country.

Lara will be responsible for leading all aspects of Mattamy's business in Southeast Florida. Her strong local land acquisition skills will allow the Division to be grown on an organic basis, vs. nurturing the business out of another Mattamy office in Florida. As such, her initial responsibilities will be to source, analyze and submit land acquisition proposals, and then to quickly grow the Southeast Florida operation into an operating Division. Lara will also be setting up an office locally and hiring staff as needed.

"I am excited to join the Mattamy team to help build on the impressive growth trajectory of Mattamy in the US. Mattamy's vision for growth aligns well with what it takes to be successful in the Southeast Florida market," says Lara. "I am looking forward to collaborating with the Mattamy leadership team to build a sustainable new business in Southeast Florida. I also look forward introducing Southeast Florida to the Mattamy Way and their commitment to the communities in which they build."

"We are thrilled to have the opportunity for Lara to guide our newest Division through the exciting start-up phase and beyond," says Jim. "Her knowledge of and experience in this market are going to be invaluable as we expand our presence in Southeast Florida as part of a continuing significant growth plan in the US."

About Mattamy Homes
Mattamy Homes is the largest privately owned homebuilder in North America, with operations across the United States and Canada. Mattamy has sold 90,000 homes in hundreds of communities. In the United States, the company is represented in nine metropolitan areas –Charlotte, Phoenix, Tucson, Jacksonville, Orlando, Tampa, Sarasota, Naples and Southeast Florida – and in Canada, those communities stretch across the Greater Toronto Area, as well as in Ottawa, Calgary and Edmonton. Visit www.mattamyhomes.com for more information.