HASBROUCK HEIGHTS, N.J., April 30, 2012 /PRNewswire/ -- G3 Communications has announced the appointment of Matthew McKenzie to Senior Content Director of Content4Demand, the recently formed division which specializes in creating digitally based content.
McKenzie most recently served as Senior Editor and Technology Editor for AllBusiness.com, a division of Dun & Bradstreet, one of the most-visited websites devoted to small business and entrepreneurial issues. He also managed a network of over 60 bloggers and feature contributors, helping to increase in page views for AllBusiness blogs by 80%.
A 20-year veteran of business media, McKenzie has developed technology marketing content, including white papers, research reports, and Web site collateral, for leading IT companies, including Websense, Sun Microsystems, Cisco Systems and Fujitsu Corp.
"Our Content4Demand division has seen tremendous growth in recent months as content creation is quickly growing for B2B companies," says Andrew Gaffney, president of G3 Communications.. "As major clients across different B2B verticals look to us as thought leaders in this space, we're happy to add someone with Matt's unique ability to understand complex business topics and present them in compelling content formats."
In addition to his role with Content4Demand, McKenzie will also be contributing to G3's DemandGen Report publication as a Senior Editor. DemandGen Report (DGR) is a targeted e-media publication spotlighting the strategies and solutions that help Business-2-Business (B2B) companies better align sales, marketing and disparate teams to support growth and drive revenue.
During his career, McKenzie has also contributed feature stories, reviews, and opinion pieces to leading online and print technology publications, including CMP TechWeb, PC World, Computerworld, and The Seybold Report On Internet Publishing.
As a sister brand to DemandGen Report, Content4Demand specializes in creating content across traditional and emerging channels, working with our clients to develop digitally based content that is on point with messaging and optimized to drive leads and thought leadership.
CONTACT: Nick Bhutani, +1-201-257-8528
SOURCE G3 Communications