Maui Jim Launches Proprietary Optical Collection Featuring 62 Styles

The Leading Independent Polarized Sunglass Brand Expands Offering Beyond Sunglasses to Everyday Ophthalmic Eyewear

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Mar 15, 2018, 09:00 ET

LAHAINA, Hawaii, March 15, 2018 /PRNewswire/ -- Maui Jim®, the global leader in the premium polarized sunglass market, announced the launch of its first ophthalmic eyewear collection. As the leading independent sunglass brand in the U.S., Maui Jim harnessed its lens expertise to create a collection of six lens materials and 62 frame styles featuring proprietary technology, bold shapes, and delicate designs and patterns. Each frame has a unique free flowing design that is combined with unrelenting attention to detail, comfort, and fit giving the wearer the perfect balance of structure and style. Inspired by ancient Hawaiian artisans and unique colors borrowed from the natural brilliance of colorful sea glass, the collection strikes a perfect balance between aesthetics, fit and integrity.

"At Maui Jim we've always been a technical lens company at heart, and now we're turning that proficiency and focus toward the next chapter in our story—the Maui Jim Optical Collection," said Craig LaManna, Maui Jim Marketing Director, Ophthalmic. "This collection of frames is as sophisticated in their engineering as they are elegant in their styling. We believe in the perfect balance of art and science which is why we developed premium proprietary lenses to go along with our beautiful Maui Jim frames."

Designed to exceed the highest quality standards, each lens is crafted with elegance in Maui Jim's state-of-the-art fully automated lab. The collection features frames made from acetate, specialty metals and thin injected nylon to fit all consumer lifestyle needs. Just like the Maui Jim sunglasses, all ophthalmic frames are made in Italy and Japan.

Maui Jim has created two new proprietary lens designs to fit the needs of all optical wearers.

MauiPassport Everyday™—Expertly designed for everyday activities, this lens is an exclusive all-day design where the focal point is calculated automatically for optimal placement, resulting in the perfect balance of distance, intermediate and near vision.
MauiPassport Office™—Perfect for individuals who frequently use the computer throughout the day, providing them with more clarity and comfort, this exclusively designed occupational lens offers patients the correct posture ergonomics and visual performance at near and intermediate distances. In its proprietary design, the power variation is individually controlled for a smoother transition in the most frequently used area of the lens.

In addition, all Maui Jim optical lenses offer unmatched levels of durability, glare reduction, and scratch-resistance by including the following features:

Superior, proprietary hydrophobic/oleophobic treatment
Premium, proprietary front and backside anti-reflective treatment
CLEARSHELL® scratch-resistant coating
100 percent UV protection
Satin or Polished Edge treatments for superior performance

Maui Jim's ophthalmic eyewear collection is now available throughout the US, in optical chains, specialty retailers and independent eye care practices. Visit www.mauijim.com to learn more about the collection and to find a local retailer carrying the line.

About Maui Jim
Maui Jim sunglasses were born on the beaches of Maui and designed to protect eyes from the harsh rays of the island sun. Today, Maui Jim is recognized for unparalleled "Aloha Spirit" and customer service as well as patented PolarizedPlus2® lens technology, which blocks 100 percent of UV rays and eliminates glare while enhancing color, definition and depth perception. Maui Jim sunglasses have earned the Skin Cancer Foundation Seal of Recommendation as an effective UV filter for the eyes and surrounding skin. For more information, visit mauijim.com, follow us on Facebook or on Twitter and Instagram at @OfficialMauiJim.

SOURCE Maui Jim