Mauna Loa Macadamia Nuts Brings a Tangy Twist to Paradise with New Dill Pickle Dry Roasted Macadamias

The new flavor kicks off an exciting year of innovation and growth as the first of several new variety launches

HONOLULU, Sept. 30, 2025 /PRNewswire/ -- Mauna Loa Macadamia Nuts, the nation's leading macadamia nut brand, is turning up the flavor with the launch of its newest innovation: Dill Pickle Dry Roasted Macadamias. The bold new variety is hitting shelves this month and combines zesty dill and savory garlic with the buttery crunch of macadamias, bringing a snack experience that delivers paradise with a savory spin.

As pickle-flavored foods continue to surge in popularity, with 63% of consumers globally sharing a positive sentiment toward the flavor¹, Mauna Loa is meeting consumer demand and bringing that crave-worthy tang to life with this launch in a better-for-you snack that's vegan, Keto and Kosher certified.

"Mauna Loa has been fueling everyday adventures for more than 50 years, and we're passionate about exciting consumers with bold new flavors that deliver paradise in every bite while staying true to our roots," said Ed Schultz, President and CEO of Hawaiian Host Group, parent company of Mauna Loa. "We're thrilled to continue expanding our portfolio with a one-of-a-kind flavor that's both comfortingly familiar, refreshingly unexpected and tastes great on a macadamia."

Mauna Loa's Dill Pickle Dry Roasted Macadamias launch is the first of three upcoming flavor innovations from the brand. In early 2026, Mauna Loa will introduce even more unique and delicious twists to the category with Sea Salt & Vinegar Dry Roasted Macadamias and Pineapple Habanero Dry Roasted Macadamias. With more than 90% of Gen Z and Millennials seeking out new food and beverage flavors - most citing that "the wilder, the better"'² - while salt and vinegar remains a tried-and-true classic, these new products are sure to appeal across generations by blending both new and familiar tastes.

These launches come as macadamias rise as the fastest-growing nut in total households, with Mauna Loa leading the charge as the fastest-growing category brand in dollar and unit sales³. At Mauna Loa, every flavor starts with the consumer. Guided by research, reviews and real-time feedback, the innovation team pairs insights with snacking trends to create macadamia combinations that are both exciting and authentic - all while staying true to the brand's promise of delivering paradise in every bite.

Like all Mauna Loa products, the new flavors will be made with the same commitments to sustainability and responsibly-sourced packaging, using paperboard and corrugated materials made from post-consumer waste. Additionally, macadamia trees are naturally drought-tolerant, requiring far less water than almonds and other nuts. This together ensures that every handful of macadamias not only tastes good but also helps support a healthier planet.

Mauna Loa macadamias are also nutrient-dense powerhouses. Naturally plant-based, gluten-free and heart-healthy, macadamias are a go-to nut for Keto diets. Packed with more monounsaturated fats than any other nut, the highest omega-7 content of all nuts, six times the omega-3s of almonds and just 4g of carbs per serving, they bring both flavor and function to snack time without compromise.

From the buttery taste and satisfying crunch to the joy they bring at every occasion, Mauna Loa's products are a way to share a taste of Hawai'i with the world. With the launch of the Dill Pickle Dry Roasted Macadamias, Mauna Loa continues to support its mission to deliver macadamia-powered paradise through products that are crafted with care and rooted in its island heritage.

The new flavor is currently available at select retailers across the country including Albertsons, Safeway and Vons, with expanded in-store and online distribution planned for 2026. Mauna Loa plans to support this Dill-icious launch with a robust marketing plan, including partnerships with The Big Dill®, the world's largest pickle festival and community, and beloved influencers like @jessknowsthedeal and @thepickledguy to engage the biggest pickle-loving audience through giveaways, VIP gift bags and social activations.

About Mauna Loa Macadamia Nuts
For more than 50 years, Mauna Loa Macadamia Nuts has been serving up macadamia-powered paradise by the handful to consumers across the U.S., Canada and beyond. Founded in Kea'au on Hawai'i Island and now headquartered in Honolulu, Mauna Loa is the nation's leading macadamia nut brand. Mauna Loa is the fastest-growing brand in the snack nut category, driven by crave-worthy flavors that fuel consumers' everyday adventures. Naturally plant-based, gluten-free and keto-friendly, Mauna Loa's macadamias are nutrient-dense powerhouses that bring both flavor and function to snack time. No matter where you live, you can bring paradise to your day with Mauna Loa available at grocery stores like Albertsons, Walmart and Target. For more information visit hawaiianhost.com/pages/maunaloa, and connect with Mauna Loa on Instagram, Facebook and X.

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¹ Source Innova Market Insights - Pickle Flavor Trends: Global Market Overview April 2025
²Source Mintel Global Consumer Survey
³Source Circana, Total US MULO (=US FOOD + Target + Walmart + Club (Excl Costco))

MEDIA CONTACT:
Emily Rado
SchroderHaus
954-592-2003
[email protected]

SOURCE Mauna Loa