MAURO Usability Science Adds Emotional-Response and Neuroscience Methodologies to Extensive Battery of Usability-Testing Services
NEW YORK, May 3, 2017 /PRNewswire/ -- New Research Tools: MAURO Usability Science announces formal integration of advanced emotional-response and related neuroscience testing methodologies to its best-in-class advanced usability testing and UX design optimization platform. We are constantly expanding and refining our capabilities, which include 3D spatial tracking, Newtonian force measurement, Electromyography (EMG), eye-tracking, cognitive workload analysis, consumer decision modeling, ergonomic framework analysis, and others. These robust new methodologies are currently being applied to sophisticated projects investigating emotional and cognitive variables for leading organizations in the high-tech and consumer goods industries. For more information visit our website at: http://www.mauronewmedia.com/services/usability-testing/
Application Areas: Many business-critical development programs today can benefit from advanced emotional user-response testing. MAURO Usability Science now offers best-in-class emotional testing methodologies for deep insight into the cognitive and emotional response produced by a wide range of design-based stimuli. Our emotional-response testing methods are based on scientifically valid psychophysical measurement systems designed to produce highly actionable insights into how your users respond to and experience a wide range of application areas including user interfaces for medical products, instructions for use, entertainment media, advertising, consumer electronics, communications devices, package design, information content optimization, new product development and industrial design for both hardware and software applications.
Our Special Expertise: MUS now owns, maintains and continually upgrades all critical emotional testing systems including micro-facial expression analysis, EEG, EMG, FMRi and GSR modalities. These systems can be combined to produce key insights into cognitive workload and related impact on user emotional response to all manner of programed stimuli. Our systems for tracking emotional state are synchronized with advanced eye-tracking technology and other data streams such as biometric and 3D motion-tracking. This platform enables Mauro Usability Science to provide a robust parallel view of user response to specific elements and precise moments during interaction with your creative content. We work directly with leading hardware and software vendors to develop specialized and state-of-the-art data capture systems for critical industry verticals.
For more information contact
Charles L Mauro CHFP
President / Founder
[email protected]
212-249-3683 ext. 101
MAURO Usability Science is a Division of MauroNewMedia, Inc.
Copyright MauroNewMedia, Inc. 2017 all rights reserved.
http://www.mauronewmedia.com/services/usability-testing/
SOURCE MAURO Usability Science
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