MAVTV Acquired, To Be Rebranded RACER, Creating the Most Followed, Diverse Motorsports Media Platform

IRVINE, Calif., March 27, 2025 /PRNewswire/ -- The lead investors behind North America's foremost motorsports news and information source RACER announced today that they have acquired MAVTV and will rename the TV network – that's available on 350 million devices – RACER to create the most followed and diverse motorsports media platform in North America. 

"We have been partners for many years and over time the parties realized this made complete sense," said RACER Chairman of the Board Chris Dyson. "The combination makes RACER the central multi-media motorsports hub for fans and provides brands with the most comprehensive array of marketing solutions to activate their involvement in the sport and its adjacent sectors." 

CJ Olivares, president of MAVTV and former executive of FUEL TV, Street League Skateboarding and World Surf League, will continue overseeing the network's expansion and will lead the brand transition of the network. 

The combination will provide the Irvine-based RACER brand with a substantial additional base of operations in another of the United States' motorsports and automotive centers, Indianapolis, where MAVTV is located. The company expects no changes to staffing or operations, ensuring continuity in operations and production. 

"This is an exciting day for motorsports media," said Olivares. "We are deeply grateful to the Lucas family and Lucas Oil Products, whose support and vision shaped MAVTV into the success it is today. Now, under the RACER banner, we will redefine the way content for motorsports and its adjacent sectors is delivered and experienced, and establish the largest, most comprehensive motorsports media platform in North America."

The TV network and recently launched APP will combine to broadcast 300+ live races in 2025, along with race highlight shows, racing talk shows and additional racing programming, car collecting auction and build shows, automotive documentaries and lifestyle series, which aligns with RACER's expansion into the motorsports adjacent sectors of performance automotive, car culture, car collecting and off-road.

"Since we completed our capital raise last September, our business, our content offering, our marketing solutions and our team have evolved rapidly. Additional signals of our change and our future are literally days away, and we can't wait to share those with the marketplace, as well," added RACER founder and Chief Executive Officer Paul Pfanner. "This acquisition fortifies two of the four strategic pillars we're pursuing as a brand, pillars we call 'follow' and 'market', which relate to amassing the largest motorsports following in North America – the most important motorsports and automotive market in the world – and offering our partners, customers and brands the tools they need to succeed."

The rebrand from MAVTV to RACER will take place progressively over the next few months, allowing for the necessary television logistics and operational steps to be executed seamlessly. However, some branding elements, such as logos and digital assets, will change immediately to reflect the new brand identity. This approach ensures no disruption for viewers, partners, and stakeholders while delivering an enhanced motorsports media experience.

"What started as grassroots grew into something much bigger: a home for motorsports fans, car lovers, gear heads, people like us who live and breathe the culture. The network's expansion and evolution over the years will always be one of our greatest success stories and a reflection of our love for motorsports and its people," said Morgan Lucas, CEO of Lucas Oil, who added that Lucas Oil remains deeply committed to motorsports, continuing to support drivers, teams and racing series through sponsorships, technical partnerships and unmatched product research and development. "We take immense pride in what MAVTV has become, and we are excited for RACER to lead the network into its next chapter, building on its strong foundation to elevate the standard of motorsports broadcasting for fans everywhere." 

About Racer Media & Marketing

Founded in 1992, RACER is the premier motorsports media brand in North America, delivering industry-leading content across multiple platforms, including the newly-launched RACER Creator Network and RACER Podcasts along with motorsport culture-defining touchstones RACER.com and RACER magazine. The company also operates a strategic consulting, branding and marketing agency – RACER Studio – and produces live streamed events. Its clients have included BMW, Dodge SRT, General Motors, Honda, Hyundai, Mazda, Porsche, Toyota, IMSA, IndyCar, Laguna Seca, SCCA, Trans-Am, Monster Energy, American Legion, Lime Rock Park, Piloti and many others.

About MAVTV (Now RACER Network)

RACER Network, formerly MAVTV, is the premier motorsports broadcast and digital platform dedicated exclusively to delivering the most comprehensive motorsports and automotive enthusiast content across cable TV, FAST channels and streaming. With a passion for the culture at its core, RACER Network offers an unparalleled lineup of live racing, documentary series, news and analysis, and car culture shows high-quality original programming to millions of fans worldwide.

About Lucas Oil

For more than 35 years, Lucas Oil has set the world standard in superior engine oils, additives, appearance and lubricant products – powering lifestyles across the automotive, trucking, marine, outdoor, motorsports, industrial and home product worlds. The hard-charging American brand's commitment to bring the ultimate in performance solutions impacts every customer and partner equally – from jointly-engineered oil for racing teams like Richard Childress Racing (RCR), Monster Jam®, sports teams like the Dallas Cowboys and Indianapolis Colts, to additives that deliver unrivaled fuel economy, power and extended engine life to an everyday driver.

Based in Indianapolis, the company's rapidly expanding global footprint is highlighted by cutting-edge research and development operations, evolving retail channels and high-tech manufacturing. More than 300 premium products make up the largest variety of shelf products of any oil company in the United States with a distribution network across 48 different countries and big-name retailers that include Advance Auto Parts, Amazon, AutoZone, O'Reilly Auto Parts, NAPA, Walmart, Home Depot, Harbor Freight, Rural King, Tractor Supply and more. 

SOURCE RACER