BOSTON, April 4, 2011 /PRNewswire-FirstCall/ -- Giyora Bar Dea, CEO of Strauss North America and Chairman of Max Brenner, said today: "Our new branch in Boston constitutes another step in the expansion and consolidation of the Max Brenner brand in the United States. As part of our global expansion policy, we target major cities and top strategic locations that together form a wide platform for brand exposure in North America. We believe that the local community in Boston will soon embrace the unique concept of a premium chocolate and food experience, as did other cities to-date.
Already a worldwide phenomenon, Max Brenner, Chocolate by the Bald Man, has spread its culture to the United States with locations in New York City, Philadelphia, Las Vegas and now a new chocolate bar location in Boston. The new branch on 745 Boylston Street is located in the "Restaurant Row" at end of the Boston Marathon route- a most desirable area in Massachusetts.
Built as a 5,900 SQFT single-floor compound, the new chocolate bar in Boston has 175 seats in the dining room and 24 seats in the outside patio (one of six restaurants on Boylston with outdoor patio seating). It includes a full-service bar, a chocolate store and a restaurant under the unique MB chain concept, offering chocolate-based food, beverages, desserts and alcoholic drinks.
One of the only locations in the area where customers can enjoy European coffee and pastries, this branch is surrounded by tens of thousands of office workers as well as numerous hotels and colleges. Consequently, service will be provided to hundreds of thousands of potential customers.
The Boston branch joins 36 MB chain branches around the world: 3 in the United States (NYC, Philadelphia and Las Vegas), 24 in Australia, I in the Philippines, 2 in Singapore and 6 in Israel.
Contact: Ms. Mirit Cohen Director, External Communications Strauss Group Tel: +972-3-6752462 [email protected]
SOURCE Strauss Group Ltd