Maxymiser Partners with Digital Analytics Consultancy Pointmarc

NEW YORK, May 13, 2014 /PRNewswire/ -- Maxymiser, a global leader in unified customer experience optimization, today announced its partnership with digital analytics consultancy Pointmarc. The partnership leverages Maxymiser's testing, personalization and targeting tools with Pointmarc's optimization team to deliver enhanced online experiences for both Maxymiser and Pointmarc clients.

Common challenges for brands looking to improve customers' digital experiences involve unifying their testing goals in order to increase the conversions that lead to profitability. Maxymiser's platform succeeds in doing so by optimizing the multi-channel experience for every consumer interaction online.

"Global brands work with Pointmarc to gain actionable insight out of their online and offline marketing data," said Kevin Woo, President of Pointmarc. "Partnering with Maxymiser provides a great tool for us to parse customer-use data that's most relevant and turn it into an actionable testing and optimization plan that impacts our client's bottom line."

Mark Simpson, President and Founder of Maxymiser, added, "The most successful brands are implementing new marketing technologies that centralize their analytics and testing strategies. With this partnership, Maxymiser is bringing its powerful personalization, customer insight engine and scalable testing technology to Pointmarc's clients so that these brands can make confident, data-driven decisions."

As part of the partnership, the two companies have released the Mobile Experience Playbook, a joint guide on translating mobile digital experiences into impactful business growth. The full playbook is now available for download on Maxymiser's website.

About Maxymiser

Maxymiser empowers brands to transform every digital interaction into seamless, relevant and engaging customer experiences with its cloud-based testing, personalization and cross-channel optimization solutions. Known for serving billions of individual experiences across every device, Maxymiser leverages customer data to dramatically boost engagement and revenue, while also driving long-term business value. Recognized by Crain's New York Business as a 2013 Fast 50 company, Maxymiser serves nearly 10 billion experiences each month worldwide. Combined with a team of vertically focused digital experts, Maxymiser's Customer Experience Optimization suite quickly delivers measurable results to every client through A/B and multivariate testing, segmentation, behavioral targeting and product recommendations for the web, mobile, social and email.

Maxymiser works with some of the world's most iconic brands, including Progressive, Office Depot, Alaska Airlines, Harry & David, LIDS, Sovereign Bank, Teleflora and Wyndham Hotel Group. Founded in 2006, Maxymiser is headquartered in New York with offices in Chicago, Edinburgh, Dusseldorf, London, Munich and San Francisco. To learn more about Maxymiser, please visit www.maxymiser.com and connect with us on Facebook, Twitter and LinkedIn.

About Pointmarc

Pointmarc is a leading digital analytics agency that provides actionable marketing insight and analytics platform instrumentation services for Fortune 500 clients within retail, technology, financial, media and pharmaceutical industries.

With offices in Seattle, Boston, San Francisco and Portland, Pointmarc's immersive approach to analytics empowers businesses to dive deeper into their data. From data management to digital measurement strategy, Pointmarc's clients include Xbox, Costco, GlaxoSmithKline, Disney, Windows and Williams-Sonoma.

To start measuring what matters, visit www.pointmarc.com or connect with us on Twitter or LinkedIn.

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SOURCE Maxymiser