NEW YORK, Jan. 27, 2014 /PRNewswire/ -- Maxymiser (www.maxymiser.com), the global leader in unified customer experience optimization, today released its latest research study, Valentine's Day: Retail's Love Affair With Digital. The in-depth report compares and contrasts the differing online shopping behavior and purchase activities of American men and women in the shopping process for Valentine's Day. The full study can be downloaded from the Maxymiser website and its key findings include:
Personalization sways shoppers to make multiple purchases. 32 percent of men and 30 percent of women are most likely to click on targeted offers when purchasing a Valentine's Day gift on a retailer's website or mobile site. Additionally, a whopping 73 percent of men and 78 percent of women cite personalization as critical to making a secondary online or mobile purchase.
Tablets surge ahead of smartphones as preferred mobile device for last-minute shopping. 17 percent of men and 20 percent of women are most likely to use tablets to purchase last-minute Valentine's Day gifts, compared to 17 percent of men and 14 percent of women who use their smartphones to do so.
Free shipping ranks #1 in online checkout preferences. 42 percent of men and 55 percent of women care most about free shipping options in the online checkout process. In contrast, 22 percent of men and 18 percent of women would like to see the estimated or guaranteed delivery date, and only 16 percent of men and 9 percent of women care about relevant product recommendations.
"Bombarding shoppers with irrelevant, one-size-fits-all messaging and offers will be the death of retailers this Valentine's Day. People not only choose brands on the basis of experience, they also spend more with brands that offer better experiences," said Daniel Toubian, Principal Consultant, US Retail & Consumer Brands, Maxymiser. "As a result, retailers that tap into the power of omnichannel data and personalization will not only see a near-term increase in engagement and sales, but will also boost customer loyalty and lifetime value of their customers over time."
The study, which was fielded from November 18-20, 2013, garnered a total of 1,000 responses from US adults, 18 years or older, who own at least one desktop/laptop computer and a smartphone or tablet.
Maxymiser empowers brands to transform every digital interaction into seamless, relevant and engaging customer experiences with its cloud-based testing, personalization and cross-channel optimization solutions. Known for serving billions of individual experiences across every device, Maxymiser leverages customer data to dramatically boost engagement and revenue, while also driving long-term business value. Recognized by Crain's New York Business as a 2013 Fast 50 company, Maxymiser serves nearly 10 billion experiences each month worldwide. Combined with a team of vertically focused digital experts, Maxymiser's Customer Experience Optimization suite quickly delivers measurable results to every client through A/B and multivariate testing, segmentation, behavioral targeting and product recommendations for the web, mobile, social and email.
Maxymiser works with some of the world's most iconic brands, including Progressive, Office Depot, Alaska Airlines, Harry & David, LIDS, Sovereign Bank, Teleflora and Wyndham Hotel Group. Founded in 2006, Maxymiser is headquartered in New York with offices in Chicago, Edinburgh, Dnipropetrovsk, Dusseldorf, London, Munich and San Francisco. To learn more about Maxymiser, please visit www.maxymiser.com and connect with us on Facebook, Twitter and LinkedIn.
Ragini Bhalla, Director of Content and Communications
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