Programmatic OTT/CTV ad spend trends on a week-by-week basis from April through May 2020
Fastest-rising Roku apps based on ad spend
OTT/CTV device types that saw the biggest change in ad spend and ad market share of voice
Roku app categories that saw the most change based on ad spend
Supply-side platforms (SSPs) that saw the most change in programmatic ad share of voice
"After pulling back ad spend in March, OTT/CTV advertisers appear to be reinvesting in the ecosystem as consumers continue to stay home," said Jalal Nasir, CEO of Pixalate. "All major device types saw ad spend gains in April and May, a promising sign that that OTT/CTV ad landscape is quickly regaining its footing."
Pixalate, a global ad fraud intelligence and marketing compliance platform, works with brands and platforms to prevent invalid traffic and improve ad inventory quality. We offer the only system of coordinated solutions across display, app, video, and OTT/CTV for better detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and OTT/CTV advertising. www.pixalate.com
The content of this press release, and the Programmatic Ad Spend in the Age of COVID-19: Connected TV/OTT Advertising Report — Version 2.0 (the "Report"), reflect Pixalate's opinions with respect to factors that Pixalate believes can be useful to the digital media industry. Any insights shared are grounded in Pixalate's proprietary technology and analytics, which Pixalate is continuously evaluating and updating. As cited in the Report and referenced in the Report's key findings reproduced herein, programmatic ad transactions, as measured by Pixalate, are used as a proxy for ad spend. The Report examines U.S. advertising activity. Any references to outside sources in the Report and herein should not be construed as endorsements. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees.