May in Review: Top 13 Consumer Press Releases

A roundup of the most newsworthy consumer and retail announcements from PR Newswire, including the return of Cracker Barrel's Campfire Meals and a brand-new OREO cookie collab with Selena Gomez.

NEW YORK, June 6, 2025 /PRNewswire/ -- With thousands of press releases published each month, it can be difficult to keep up with everything on PR Newswire. To help consumer and retail journalists and consumers stay on top of the month's most popular releases and newsworthy trends, here's a recap of some of the past month's most read- and engaged-with stories.

The list below includes the headline (with a link to the full text) and an excerpt from each story. Click on the press release headlines to access accompanying multimedia assets that are available for download.

1. Mob Entertainment Signs Multi-Year Licensing Deal with Toy Giant McFarlane, Bringing Poppy Playtime Toys and Collectibles to Fans Worldwide 
   The collaboration will see McFarlane Toys bring Poppy Playtime's eerie yet beloved characters to life with an extensive range of products, including plushies, action figures, dioramas, prop replicas, and more.
2. Govee Launches New Strip Light with Skyline Kit, Turning Ceilings into Skylines of Light 
   The Skyline Kit also syncs with music, adapts to seasonal moods with over 120 preset scenes, and connects seamlessly to other Govee smart lights via DreamView™. Whether it's game night, movie time, or a quiet evening with a book, the lighting responds in real time to the environment and activities.
3. G-SHOCK and Crocs Launch First-Ever Collaboration: Where Legendary Toughness Meets Street-Ready Design 
   The release is the debut of Crocs Echo Wave silhouette in a glow-in-the-dark finish, marking the first partnership to feature this fan-favorite design. This exclusive design is enhanced by a custom marbled ankle strap inspired by G-SHOCK's iconic durability and precise craftsmanship.
4. Cracker Barrel Commences Summertime with the Return of its Iconic Campfire Meals 
   Cracker Barrel's Campfire Meals deliver the same distinctive, smoky taste as a meal (or sweet treat) prepared over a campfire, but without the hassle. Each Campfire Meal is braised with a signature blend of Campfire Seasoning, wrapped in tin foil and slow cooked to induce a bounty of aroma and flavor for guests to unlock right at the table. Each meal is served alongside Buttermilk Biscuits and Cornbread Muffins.
5. The Ultimate Combo: White Castle and Heelys Team Up to Introduce Fun, New Footwear Available May 15 
   "Just like our Sliders, these shoes are one-of-a-kind, craveable and made for memorable moments," said Jamie Richardson, vice president at White Castle. "We're always seeking fresh and fun ways to satisfy cravings beyond the menu. Partnering with Heelys to design these exclusive shoes does just that."
6. Kung Fu Tea and Universal Pictures' How to Train Your Dragon Soar Together with Dragonfruit-Fueled Partnership 
   The partnership will feature custom packaging, with each drink boldly featuring some of the most iconic dragons from How to Train Your Dragon. Adding to the adventure, every purchase of a limited-edition How to Train Your Dragon drink will include a collectible trading cards. Fans can collect all 11 cards, with varying levels of rarity (while supplies last).
7. 1800 Tequila Unveils the First Tequila Diamond, Alchemizing Its Ultra-Premium Tequila into an Ultra-Precious Jewel 
   1800® Tequila debuted the first-ever tequila diamond on the most-watched red carpet event of the season. The 1800 Tequila diamond made its official debut as Grammy-nominated musician, actor, and producer, Janelle Monáe, sparkled wearing it in a bespoke brooch designed by renowned jewelry designer, Jonathan Raksha of Maison Raksha.
8. Tropical Smoothie Cafe® Debuts First-Ever Disney Collaboration Featuring the New 'Ohana Breeze Smoothie Inspired by "Lilo & Stitch"
   ʻOhana, the Hawaiian word for family, reflects the heartwarming spirit of Disney's "Lilo & Stitch" and is the inspiration for the new 'Ohana Breeze Smoothie, available at participating Tropical Smoothie Cafe locations nationwide. Just like the movie's message—"family means nobody gets left behind or forgotten"—the smoothie is offered in two sizes: 12 oz. for kids and 24 oz. for adults.
9. The OREO Brand and Global Artist Selena Gomez Dream Up an Iconic New OREO Cookie by Selena, for Selenators
   Selena worked closely with the OREO brand to develop a one-of-a-kind sweet-and-spiced flavor combo. Inspired by her love of horchata, the cookies include a layer of chocolate & cinnamon flavor creme atop a layer of sweetened condensed milk flavor creme with cinnamon sugar inclusions, all sandwiched between two chocolate cinnamon flavored wafers.
10. Urban Outfitters Launches Immersive Retail Experience with Nike 
    On May 14^th, Urban Outfitters introduced On Rotation, a new retail experience created to fuel discovery, inspiration, and authentic connection through a curated mix of today's most exciting brands. This new concept builds on Urban's strategy to meet the evolving needs of Gen Z and deliver community-driven, memorable retail experiences.
11.  PepsiCo® Announces Worldwide Official Partnership with Formula 1® 
    As an Official Partner of Formula 1, PepsiCo has secured comprehensive rights, including: TV-visible trackside advertising; Fan Zone activation opportunities at 21 races; tickets and hospitality experiences; exclusive marketing rights for featured brands; and exclusive track pouring and product supply rights, across global race venues.
12. HERSHEY'S Milk Chocolate with Caramel Bar Brings the Ooey, Gooey Drip to Summer 
    For HERSHEY'S, this bar represents more than just a flavor innovation—it's another way the brand brings people together. By combining two timeless ingredients in one unforgettable bite, HERSHEY'S is helping fans create new memories while staying connected to the classics they love.
13. Dutch Bros® Launches Matcha and New Drinks for a Flavor Fusion 
    "After hearing so many requests from our customers, we knew it was time to bring matcha to our menu and we couldn't be more stoked to offer it," said Tana Davila, chief marketing officer at Dutch Bros. "All of our new drinks deliver a unique flavor experience, giving customers the chance to make the world their own at Dutch Bros!"

For more news like this, check out all of the latest retail-related releases from PR Newswire.

Trending Topics

Among the consumer news that was distributed in May, the PR Newswire team was able spot wider topics that highlight the trends shaping the industry as we head into the summer months.

• Pride Month 2025: In support of the LGBTQIA+ community, several brands and organizations rallied up for Pride Month with campaigns, partnerships and advocacy. A campaign from NYX Professional Makeup will spotlight the voices of three emerging queer musicians through a series of short videos highlighting the intersection of makeup, music and identity. Elsewhere in the cosmetics industry, Sally Beauty is proud to continue its partnership with Free Mom Hugs, a 501(c)3 organization that empowers the world to celebrate the LGBTQIA+ community through visibility, education and conversation. Pair Eyewear also unveiled its fifth annual 'Love Wins' collection, donating 20% of profits to GLSEN, supporting its mission to create safe, inclusive K–12 schools for LGBTQ+ youth.
• Summertime Fun: With the weather warming up and the sun staying out later, May saw many new products and services for consumers to make the most of their summer holidays. In education, IXL Learning released its Ultimate Summer Workbooks, designed to keep kids from grade 1-4 reading through the summer to stay sharp for the upcoming school year. After hitting the books, families can hit up arcade chain Dave & Buster's with newly unveiled season passes. In travel news, TripAdvisor's 2025 Summer Travel Index ranked Cancun and Las Vegas among the top travel destinations for Americans, while Generali Global Insurance's 2025 Holiday Barometer study found that some Americans are seeking shorter, closer holiday trips this summer.

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