Maybelline New York Announces Lineup for Mercedes-Benz Fashion Week in New York Fall 2012

Season marks the brand's biggest roster of shows yet!

Feb 06, 2012, 12:32 ET from Maybelline New York

NEW YORK, Feb. 6, 2012 /PRNewswire/ -- More makeup artists. More designers. More shows. More participation from Maybelline New York's global community and consumers.  Now in its sixth season as the official cosmetics sponsor of Mercedes-Benz Fashion Week in New York, Maybelline New York has announced its lineup of sponsorships and initiatives.  This season includes collaborations with an increasingly diverse roster of fashion and beauty talent, a new installation of its iconic advertising campaign and a continued robust digital presence.  

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With its biggest backstage roster yet, Maybelline New York will be lending its talent to a bevy of shows which, once again, displays a mix of venerable fashion leaders and exciting up-and-coming talent including BCBGMAXAZRIA, Pamela Love, Billy Reid, Wes Gordon, Rachel Zoe, L.A.M.B., DKNY, Custo Barcelona, Carlos Miele, Bibhu Mohapatra, Betsey Johnson and J. Mendel.

Maybelline New York Global Makeup Artist Charlotte Willer and Maybelline New York Makeup Artist for Spain, Gato, will continue to masterfully lead Maybelline New York's backstage teams for several shows this season. In addition, Maybelline New York is also broadening its team of backstage talent for this season with the addition of world renowned independent makeup artist Charlotte Tilbury who works with the industry's leading designers, models, photographers and magazines and will head the J. Mendel and Rachel Zoe shows for Mercedes-Benz Fashion Week in New York Fall 2012. 

The magic of Mercedes-Benz Fashion Week in New York will continue to be brought to life in Maybelline New York's advertising campaign.  Now a highlight and calling card of Mercedes-Benz Fashion Week in New York, Maybelline New York will introduce its newest round of highly stylized, fashion forward imagery.  The iconic, visually striking ads, which have a presence all around New York City during the shows, have become synonymous with Mercedes-Benz Fashion Week in New York and perfectly illustrate the global, cutting edge perspective that its prolific backstage presence lends to the brand.

Maybelline New York, in partnership with YouTube and IMG, will once again deliver the excitement of Mercedes Benz Fashion Week in New York to fashion lovers everywhere.  Starting February 9th through February 15th, 30 designer shows will be live streamed to Fashion enthusiasts will find no shortage of thrilling content from show schedules, backstage beauty looks, insider interviews, how-to videos to mobile live streaming of the hottest shows.  Maybelline New York fans can also get their behind-the-scenes beauty fix by following @Maybelline on Twitter and visiting Maybelline New York's Facebook page and Tumblr blog for live updates and commentary from the week's shows and events.

To see all of Maybelline New York's fashion week content, visit: ♦ ♦ ♦ ♦

Maybelline New York is available in over 129 countries worldwide. Offering more than 200 products, Maybelline New York combines technologically advanced formulations with on-trend expertise to create accessible cosmetics with a spirited style. For more information, log onto also available in Spanish.  Maybe she's born with it, maybe it's Maybelline.



SOURCE Maybelline New York