Mayday Parade Headlines Inaugural "The Noise Tour Powered by Journeys" a House of Blues Entertainment and Journeys Collaboration

LOS ANGELES, Aug. 25, 2011 /PRNewswire/ -- House of Blues Entertainment, a leader in presenting new artists, and Journeys, one of the foremost specialty teen footwear retail chains, have teamed to present the first ever "The Noise Tour, Powered by Journeys," headlined by Mayday Parade, it was jointly announced today by Aaron Wilson, House of Blues Entertainment vice president of marketing, North American Touring and Kari Irons, Director of Marketing for Genesco Retail, which includes Journeys, Journeys Kidz, Shi by Journeys and Underground Station.

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In addition to Mayday Parade, We Are The In Crowd will also appear on the bill.  Other performers include You Me At Six, There For Tomorrow and The Make.

"We are looking forward to working with Journeys," Wilson said. "House of Blues Entertainment is focused on developing new artists and promotes the latest in live music.  Journeys is on the cutting edge of youth culture and a marketing powerhouse so it's a natural collaboration.  This is a great opportunity to cross-promote our artists in a meaningful way."

"Journeys was one of the first retailers to play music videos in our stores back in 1986," Irons said. "Twenty five years later, music continues to be deeply rooted in our culture. Teaming up with House of Blues Entertainment to launch a national music tour reinforces our strategy to align with relevant artists that resonate with our core teen consumer. We are excited to support an incredibly talented group of artists and look forward to a successful fall tour."  

As part of the collaboration with House of Blues Entertainment, Journeys will offer a contest for a trip to the final tour date.  There will also be in-stores at specific Journeys locations where fans can meet the bands in-person.

Hailing from Tallahassee, Florida, ILG Records, recording artists Mayday Parade will release its third album, also called Mayday Parade, October 4, 2011.  In 2010, Songkick named Mayday Parade as the hardest working band of the year, with 194 bookings and 74,000 miles on the road.  MTV's "GirlsGonePunk" called the band's debut CD, A Lesson in Romantics "the best album to come out this year"- (2006)."  The video for When I Get Home, You're So Dead got more than 75,000 hits in two days when it premiered on the front page of MySpace Music.  It went on to sell more than 170,000 copies and reached the Top Ten on Billboard's Heatseekers chart.  Since then, Mayday Parade also released a six song EP, Valdosta and headlined the Ernie Ball Stage on the "Van's Warped Tour" 2010.

Formed in 2009 and signed by Hopeless Records shortly after, We Are The In Crowd released their first single, For the Win, this past spring and Guaranteed to Disagree, their first debut EP, last June.  The Poughkeepsie, New York natives performed at the summers "Vans Warped Tour" in 2010.  We Are The In Crowd will release its debut LP, Best Intentions, in October 2011.

Tickets will go on sale Friday, August 26.  More information on tickets and shows may be obtained by visiting www.houseofblues.com or www.maydayparade.com.

"The Noise Tour Powered by Journeys" Dates:

About Journeys

Journeys, a division of Genesco Inc. is a leader in the teen specialty retail scene, with more than 815 stores across the United States and three locations in Canada.  Journeys uses fashion savvy and merchandising science to keep in step with the fast-paced footwear and accessories market for 12- to 22-year-old guys and girls.  Journeys offers a wide variety of trendy, relevant brands that cater to teens that seek the hottest, new styles. The Journeys store is more than a retail environment; it's an extension of the teen lifestyle.  From the plasma TVs playing exclusive content and the latest music videos, to its visual merchandising strategy and promotions, to the employees whose image and style reflect Journeys customers' lifestyles and attitude; the Journeys store is designed to stay relevant and engage its core customers' lifestyles.  In addition, Journeys reaches its customers through www.journeys.com, a mobile website, catalog, national advertising, strategic cross-promotions, social media and an annual music and action sports tour - the Journeys Backyard BBQ (journeysbbq.com). Journeys - An Attitude You Can Wear!

About House of Blues Entertainment (A Live Nation Company)

With over 50 owned/operated and affiliated clubs and theaters, the House of Blues Entertainment portfolio is wide-ranging including the legendary Fillmore's on both coasts, Fillmore's in San Francisco, Denver, Detroit, Charlotte, Miami Beach and the intimate House of Blues clubs throughout the United States. House of Blues Entertainment is the country's pre-eminent live music venue collection featuring state-of-the-art sound and lighting technology in one-of-a-kind custom designed environments aimed to bring fans and artists together in unparalleled musical environments.

Contact
Carla Schalman
breakwhitelight public relations
818-907-8950
[email protected]

For Mayday Parade
Jamie Rosenberg
[email protected]

SOURCE House of Blues Entertainment