NEW YORK, Oct. 13, 2011 /PRNewswire/ -- Today, the Mobile Marketing Association (MMA) announced that Los Angeles Mayor Antonio R. Villaraigosa will be the featured speaker at a special lunch held on Thursday, November 17th for attendees at the MMA Forum Los Angeles. The MMA Forum takes place on November 16th and 17th, 2011, at the SLS Hotel at Beverly Hills.
Mayor Villaraigosa, who began his second term in July of 2009, is spearheading a comprehensive effort to create jobs in Los Angeles and lead the city out of the recession.
"Los Angeles is where the world creates and innovates. Today's innovations in the technology sector will create the jobs of the future and the mobile industry in Los Angeles is leading the way," said Mayor Villaraigosa. "The expansion of mobile marketing opportunities will help LA businesses and the local economy grow, and we thank the Mobile Marketing Association for their efforts in highlighting this key growth industry."
"Marketers are recognizing that today, all roads lead to mobile," said Mobile Marketing Association Global CEO Greg Stuart. "Potentially the most effective customer engagement tool ever devised, mobile has grown explosively in the last year. We are excited to be able to provide the opportunity for marketers to access the expertise of the industry's leaders and we're honored to welcome Mayor Villaraigosa to be an important part of the conversation."
The 2011 MMA Forum Los Angeles brings together thought leaders from brands, agencies, carriers and others across the global mobile marketing ecosystem. This year, the MMA Forum will explore how Consumer Centric Engagement can deliver value to brands and marketers. Brands and agencies recognize that the mobile channel is a highly effective way to reach consumers; at the Forum, attendees will learn more about the diverse options mobile presents to ensure a maximally effective campaign.
In addition, the MMA Forum Los Angeles will also be the scene of the annual MMA Mobile Marketing Awards Gala. The MMA Awards for innovation and leadership are the world's only global mobile marketing awards program recognizing outstanding achievement within the industry, and the program strives to find the best campaigns from every corner of the globe.
For more information on programs, workshops and agenda, visit: http://forum.mmaglobal.com/losangeles
About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association's global headquarters are located in the United States and it has regional chapters including North America (NA), Europe (EUR), Latin American (LATAM) and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com. For information relating to the MMA's Mobile Marketing Forum series, please visit www.mobilemarketingforum.com.
FOR MORE INFORMATION:
Valerie Christopherson/Evan Tamura
Global Results Comms (GRC)
+1 949 608 0276
Communications Director - Mobile Marketing Association
Mobile: 917 693 4290
Email: [email protected] | Skype: john.bianchi63
SOURCE Mobile Marketing Association