BENTON HARBOR, Mich., Nov. 10, 2015 /PRNewswire/ -- During Major League Baseball's 2015 All-Star Game Week, an industry-first activation was announced that made Maytag brand the Official Washer and Dryer of MLB. As part of this partnership, Maytag installed a Maytag® Top Load Washer in the outfield stands at the home ballparks of the Atlanta Braves, Chicago White Sox, Kansas City Royals and Texas Rangers. If a player, either from the home or visiting team, hit a home run and the ball landed inside the washer, Maytag would donate $1 million to local Boys & Girls Clubs in that market. Boys & Girls Clubs of America (BGCA) has long-standing relationships with Maytag and MLB.
Despite a few close calls, the baseball season concluded without a ball landing in any of the washers; however, Maytag will build on its current support of BGCA by making a donation of $100,000 across 10 local Boys & Girls Clubs in Arlington, Atlanta, Chicago and Kansas City. The donation will go towards updating facilities, purchasing new gym equipment and boosting recruitment efforts. These 10 Clubs will also be offered a new Maytag Top Load Washer and Dryer pair.
"We are thrilled that our relationship with Major League Baseball has resulted in support for the children of these cities," says Brendan Bosch, Maytag Senior Brand Manager. "Maytag has been involved with Boys & Girls Clubs of America for a long time and we look forward to evolving that relationship in meaningful and engaging ways."
As part of its larger activation with MLB as the league's Official Washer and Dryer, Maytag and MLB are hosting four online auctions to raise additional funds for BGCA. Visit MLB.com/MaytagAuction to bid on the Maytag Power Pack which includes a Maytag Top Load Washer and Dryer pair, one-of-a-kind baseball experiences, tickets to a 2016 MLB regular season game and a $2,000 MLB.com gift card. All proceeds from the auction benefit BGCA.
"Boys & Girls Clubs of America is grateful for our wonderful partnerships with Major League Baseball and Maytag," says Frank Sanchez, National Vice President, Sports, Entertainment & Alumni Development at BGCA. "This donation creates valuable access to important experiences like playing baseball with new gym equipment or finding a mentor at a Club. For many local kids and teens in these communities, those are vital opportunities."
About Maytag Brand
For more than a century, Maytag®appliances have been synonymous with dependability and durability. For over 100 years- Maytag has an enduring tradition of quality production and powerful performance. Durable, commercial-grade components are found in many Maytag® appliances – including Maytag® front-load and top-load washers and dryers. Maytag also offers a full range of kitchen appliances - Maytag® dishwashers with the PowerBlast® cycle, Maytag® refrigerators with the Powercold® option, as well as Maytag® ranges, cooktops and ovens with Power™ burner and Power™ element options. In January 2014, Maytag introduced America to the Maytag Man – a dependable machine and the human embodiment of the durability, reliability and power inside all Maytag® appliances. In addition to creating durable appliances, Maytag also is a dependable partner to the Boys & Girls Clubs of America in their effort to support communities across America and help young people achieve great futures. For more information about Maytag, please visit Maytag.com, or find us on Facebook at Facebook.com/Maytag, Twitter at @MaytagBrand or @TheMaytagMan and Instagram at instagram.com/Maytag.
About Boys & Girls Clubs of America
For more than 100 years, Boys & Girls Clubs of America (GreatFutures.org) has enabled young people most in need to achieve great futures as productive, caring, responsible citizens. Today, more than 4,100 Clubs serve nearly 4 million young people through Club membership and community outreach. Clubs are located in cities, towns, public housing and on Native lands throughout the country, and serve military families in BGCA-affiliated Youth Centers on U.S. military installations worldwide. They provide a safe place, caring adult mentors, fun and friendship, and high-impact youth development programs on a daily basis during critical non-school hours. Club programs promote academic success, good character and citizenship, and healthy lifestyles. In a Harris Survey of alumni, 54 percent said the Club saved their lives. National headquarters are located in Atlanta. Learn more at BGCA's Facebook and Twitter.
SOURCE Maytag Brand