MAZ Launches Wear: A Platform To Create Apps For Apple Watch

Dec 03, 2015, 09:30 ET from MAZ

NEW YORK, Dec. 3, 2015 /PRNewswire/ -- MAZ, the New York City based startup whose platform has powered nearly one thousand mobile and tablet apps for media companies like Forbes, USA Today, Conde Nast, and Pearson, has released a new platform called Wear, which enables any publisher to quickly and easily make their content available on the Apple Watch.

Unlike many of the early Apple Watch apps which display truncated articles or headlines with few or no visuals, apps created with Wear feature large, high resolution images and the full text of each article to ensure the best possible user experience. By offering fully featured apps, Wear helps publishers keep users engaged no matter which device they choose for consuming content.

"Eight years ago, no one thought we would be reading so much on mobile, and now people are saying the same thing about wearables," said MAZ CEO, Paul Canetti. "Our job is to provide a platform that allows media brands to distribute content via emerging technologies as early as possible. No one wants to miss out on the 'next mobile'."

Following on the heels of another recent MAZ product release, Fusion, a web and magazine hybrid app platform, Wear syncs with Fusion apps to make switching between screens as seamless as possible for end users and publishers alike.

Wear can be seen in action with launch partner brands Star Magazine and National Enquirer, now available for download on the App Store.

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