MAZDA ANNOUNCES JANUARY SALES RESULTS

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Feb 01, 2013, 02:44 ET

IRVINE, Calif., Feb. 1, 2013 /PRNewswire/ -- Mazda North American Operations (MNAO) today reported January U.S. sales of 21,319 vehicles, representing a decrease of 11.2 percent versus last year.

Key January sales notes:

Mazda CX-5 achieved second-best month ever with 5,244 vehicles sold.
Mazda3 hits second best January sales since its launch in 2003 with 8,074 vehicles. SKYACTIV®^¹ TECHNOLOGY accounted for 74.0 percent of Mazda3 sales in January.
Mazda5 records best January sales ever with an increase of 61.4 percent year-over-year totaling 1,880 vehicles sold.
In the U.S., Mazda's total SKYACTIV TECHNOLOGY vehicle sales for January (comprised of the all-new 2014 Mazda6, CX-5 and certain models of Mazda3) account for 56.0 percent of the company's total sales for the month.
The all-new 2014 Mazda6 began sales in January with 666 vehicles. The second model to launch with the full suite of SKYACTIV TECHNOLOGY and the new 2.5L SKYACTIV-G engine, dealers cannot carry enough inventory to satisfy demand at this point.
January 2013 marked the best January month of sales for CX-9, accounting for a 1.4 percent increase YOY and a total of 2,116 units sold.

Mazda Motor de Mexico (MMdM) reported January sales of 2,023 vehicles, down 22.0 percent versus June of last year.

Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through more than 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City.

For more information on Mazda vehicles, visit the online Mazda media center at www.mazdausamedia.com. Product B-roll may be ordered online by visiting The News Market at www.thenewsmarket.com/mazda.

¹ SKYACTIV is a registered trademark of Mazda Motor Corporation (MC).

	Month-To-Date				Year-To-Date

	Jan	Jan	%	% MTD	Jan	Jan	%	% YTD
	2013	2012	Change	DSR	2013	2012	Change	DSR

Mazda2	1,543	3,030	(49.1)%	(51.1)%	1,543	3,030	(49.1)%	(51.1)%
Mazda3	8,074	9,200	(12.2)%	(15.7)%	8,074	9,200	(12.2)%	(15.7)%
Mazda5	1,880	1,166	61.2%	54.8%	1,880	1,166	61.2%	54.8%
Mazda6	2,147	4,929	(56.4)%	(58.2)%	2,147	4,929	(56.4)%	(58.2)%
MX-5 Miata	315	306	2.9%	(1.2)%	315	306	2.9%	(1.2)%
RX-8	-	18	(100.0)%	(100.0)%	-	18	(100.0)%	(100.0)%
CX-5	5,244	-	N/A	N/A	5,244	-	N/A	N/A
CX-7	-	3,125	(100.0)%	(100.0)%	-	3,125	(100.0)%	(100.0)%
CX-9	2,116	2,087	1.4%	(2.7)%	2,116	2,087	1.4%	(2.7)%
Tribute	-	135	(100.0)%	(100.0)%	-	135	(100.0)%	(100.0)%

Total Vehicles

CARS	13,959	18,649	(25.1)%	(28.1)%	13,959	18,649	(25.1)%	(28.1)%
TRUCKS	7,360	5,347	37.6%	32.1%	7,360	5,347	37.6%	32.1%

TOTAL	21,319	23,996	(11.2)%	(14.7)%	21,319	23,996	(11.2)%	(14.7)%


MEMO:

IMPORT CAR	12,478	13,720	(9.1)%		12,478	13,720	(9.1)%
IMPORT TRUCK	7,360	5,212	41.2%		7,360	5,212	41.2%
IMPORT TOTAL	19,838	18,932	4.8%		19,838	18,932	4.8%

DOMESTIC CAR	1,481	4,929	(70.0)%		1,481	4,929	(70.0)%
DOMESTIC TRUCK	-	135	(100.0)%		-	135	(100.0)%
DOMESTIC TOTALS	1,481	5,064	(70.8)%		1,481	5,064	(70.8)%
Selling Days	25	24			25	24