IRVINE, Calif., Aug. 1, 2014 /PRNewswire/ -- Mazda North American Operations (MNAO) today announced it is the exclusive automotive partner of Fashion Rocks®, a CBS television network special produced by Three Lions Entertainment and Don Mischer Productions celebrating the powerful relationship between fashion and music, airing on Tuesday, Sept. 9, 2014 (9:00 PM ET/11:00 PM PT). The show will also air in numerous countries around the world at a later date.
"Like music and fashion, Mazda was born from passion, a deep passion for and commitment to innovation that guides everything that we do today and into the future," said Russell Wager, MNAO vice president of marketing. "Our partnership with Fashion Rocks gives us the opportunity to share our brand with consumers and let them experience our vehicles in an unexpected, yet authentic, way."
Developed in partnership with Mazda's advertising and integrated communications partner, Garage Team Mazda (GTM), the six-week, multi-channel campaign revs up on Aug. 1 with the launch of the "Road to Fashion Rocks" digital campaign, hosted on www.FashionRocksLive.com/TheRoad. The branded site will feature curated music content including videos from Fashion Rock artists and Mazda vehicles.
Concurrently, Mazda will also launch co-branded TV and digital ads, exclusive custom videos for social media implementation, and an eight-page print advertorial within the Fashion Rocks collector's edition magazine, created by InStyle and sent to its subscribers with its 20th anniversary September issue. Fans can keep up to date with the social media campaign across Facebook, Twitter, Tumblr, and Instagram.
Adding the elements of surprise and delight to the campaign, Mazda will reveal the highly anticipated, all-new 2016 MX-5 Miata roadster with a private concert by a yet-to-be-named Fashion Rocks artist on Sept. 3 in Monterey, California. True to Mazda's unconventionality, the iconic vehicle is skipping the traditional auto show introduction and being revealed directly to consumers through a global live streamed event. More details will be released at a later date but fans can follow the conversation on Twitter at #MX5Turns25 and #LongLivetheRoadster.
The program will culminate with the broadcast of the Sept. 9 show, featuring the 2016 MX-5 Miata. In addition, the Shazam app will provide a fun and engaging second screen experience for viewers during the live broadcast.
The Garage Team Mazda is located in Costa Mesa, California and is a WPP company founded on a partnership with Mazda; The Garage oversees the advertising and marketing for Mazda. For more information about The Garage visit the website at www.garageteammazda.com.
Mazda North American Operations is headquartered in Irvine, California, and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at www.mazdausamedia.com.
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SOURCE Mazda North American Operations