Mazda Reports 2nd Best-Ever October Sales Results
WASHINGTON, Nov. 3, 2026 /PRNewswire/ -- Mazda North American Operations (MNAO) today reported total October sales of 31,446 vehicles, an increase of 25 percent compared to October 2025. Year-to-date sales totaled 341,714 vehicles sold; a decrease of .9 percent compared to the same time last year. With 28 selling days in October compared to 27 the year prior, the company posted an increase of 20.5 percent on a Daily Selling Rate (DSR) basis.
CPO sales totaled 6,544 vehicles in October; an increase of 5.9 percent compared to October 2025.
Sales highlights include:
- 2nd Best-ever October total sales
- Best-ever October sales of CX-90 MHEV
- 2nd Best-ever October sales of CX-50 ICE
- Best-ever October CPO sales
Mazda Canada, Inc., (MCI) reported October sales of 6,446 vehicles, a decrease of 5.4 percent compared to October last year. Year-to-date sales totaled 62,594 vehicles sold; a decrease of 11.6 percent compared to the same time last year.
Mazda Motor de Mexico (MMdM) reported October sales of 10,436 vehicles, an increase of 12 percent compared to October last year. Year-to-date sales totaled 89,090 vehicles sold; an increase of 6 percent compared to same time last year.
About Mazda North American Operations
Proudly founded in Hiroshima, Japan, Mazda has a history of sophisticated craftsmanship and innovation, and a purpose to enrich life-in-motion for those it serves. By putting humans at the center of everything it does, Mazda aspires to create uplifting experiences with our vehicles and for people. Mazda North American Operations is headquartered in Irvine, California, and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada, Mexico and Colombia through approximately 795 dealers. Operations in Canada are managed by Mazda Canada Inc. in Richmond Hill, Ontario; operations in Mexico are managed by Mazda Motor de Mexico in Mexico City; and operations in Colombia are managed by Mazda de Colombia in Bogota, Colombia. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at news.mazdausa.com.
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Month-To-Date | Year-To-Date | |||||||||
October | October | YOY % | % MTD | October | October | YOY % | % MTD | |||
2026 | 2025 | Change | DSR | 2026 | 2025 | Change | DSR | |||
Mazda3 | 3,534 | 1,440 | 145.4 % | 136.7 % | 36,020 | 24,277 | 48.4 % | 48.9 % | ||
Mazda 3 Sdn | 2,606 | 920 | 183.3 % | 173.1 % | 23741 | 17,078 | 39.0 % | 39.6 % | ||
Mazda 3 HB | 928 | 520 | 78.5 % | 72.1 % | 12279 | 7,199 | 70.6 % | 71.2 % | ||
Mazda6 | 0 | 0 | 0.0 % | 0.0 % | 0 | 0 | 0.0 % | 0.0 % | ||
MX-5 Miata | 634 | 503 | 26.0 % | 21.5 % | 8,232 | 7,802 | 5.5 % | 5.9 % | ||
MX-5 | 365 | 308 | 18.5 % | 14.3 % | 4274 | 4,130 | 3.5 % | 3.9 % | ||
MXR | 269 | 195 | 37.9 % | 33.0 % | 3958 | 3,672 | 7.8 % | 8.2 % | ||
CX-3 | - | 0 | - | - | - | 0 | - | - | ||
CX-30 | 3,362 | 3,390 | (0.8) % | (4.4) % | 37748 | 50,537 | (25.3) % | (25.0) % | ||
CX-5 | 9,689 | 8,983 | 7.9 % | 4.0 % | 105451 | 114,771 | (8.1) % | (7.8) % | ||
CX-9 | - | 0 | - | - | - | 0 | - | - | ||
CX-50 TTL | 8,249 | 8,351 | (1.2) % | (4.7) % | 103,600 | 87,979 | 17.8 % | 18.2 % | ||
MX-30 | 0 | 0 | 0.0 % | 0.0 % | - | 0 | - | - | ||
CX-70 TTL | 1,358 | 343 | 295.9 % | 281.8 % | 11044 | 12599 | (12.3) % | 0.0 % | ||
CX-90 TTL | 4,620 | 2,153 | 114.6 % | 106.9 % | 39619 | 46862 | (15.5) % | (15.1) % | ||
CARS | 4,168 | 1,943 | 114.5 % | 106.9 % | 44,252 | 32,079 | 37.9 % | 38.5 % | ||
TRUCKS | 27,278 | 23,220 | 17.5 % | 13.3 % | 297,462 | 312,748 | (4.9) % | (4.5) % | ||
TOTAL | 31,446 | 25,163 | 25.0 % | 20.5 % | 341,714 | 344,827 | (0.9) % | (0.5) % | ||
*Selling Days | 28 | 27 | 257 | 258 | ||||||
SOURCE Mazda North American Operations
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