#MAZDA REPORTS APRIL SALES RESULTS

- Consumers Continue to Demand SKYACTIV TECHNOLOGY Vehicles-

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May 01, 2013, 02:24 ET

IRVINE, Calif., May 1, 2013 /PRNewswire/ -- Mazda North American Operations (MNAO) today reported April U.S. sales of 19,894 vehicles, representing a decrease of 7.5 percent versus last year. Year-to-date sales through April are down 5.2 percent versus last year, with 98,177 vehicles sold.

Lead by Mazda CX-5 with 6,262 units sold, equating to an increase of 78.0 percent year-over-year, SKYACTIV^® TECHNOLOGY vehicles accounted for 74.4 percent of total vehicle sales for Mazda, with 14,795 vehicles sold. Mazda3 with SKYACTIV TECHNOLOGY sold 5,586 units during April, achieving a mix of 79.0 percent of SKYACTIV-equipped Mazda3s versus the non-SKYACTIV Mazda3. All 2,933 Mazda6 sales for the month of April were comprised of the all-new 2014 Mazda6, with the full-suite of SKYACTIV TECHNOLOGY.

The 2014 Mazda6 continues to exceed sales expectations without any official advertising support of the vehicle thus far. On April 29, however, Mazda launched its all-new Game Changers advertising campaign starting with the all-new Mazda6. Inventory remains light as Mazda goes nationwide discussing the vehicle's key attributes, like SKYACTIV TECHNOLOGY, all-new available safety features and its all-new KODO-Soul of Motion design, which landed Mazda6 as a finalist for World Car Design of the Year.

Another vehicle featuring the new KODO design language is the Mazda CX-9, which saw a YOY increase of 11.2 percent with 1,694 vehicles sold. Recently reimagined, CX-9 gives consumers a seven passenger vehicle that drives like no other on the market, period.

Mazda Motor de Mexico (MMdM) reported April sales of 2,448 vehicles, up 32.0 percent versus last year.

Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through more than 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City.

For more information on Mazda vehicles, visit the online Mazda media center at www.mazdausamedia.com. Product B-roll may be ordered online by visiting The News Market at www.thenewsmarket.com/mazda.

	Month-To-Date				Year-To-Date

	Apr	Apr	%	% MTD	Apr	Apr	%	% YTD
	2013	2012	Change	DSR	2013	2012	Change	DSR

Mazda2	564	1,048	(46.2)%	(48.3)%	4,060	8,312	(51.2)%	(51.2)%
Mazda3	7,067	8,508	(16.9)%	(20.3)%	36,200	42,218	(14.3)%	(14.3)%
Mazda5	762	942	(19.1)%	(22.3)%	7,428	4,883	52.1%	52.1%
Mazda6	2,933	3,780	(22.4)%	(25.5)%	13,884	21,665	(35.9)%	(35.9)%
MX-5 Miata	612	692	(11.6)%	(15.1)%	1,847	2,146	(13.9)%	(13.9)%
RX-8		17	(100.0)%	(100.0)%	-	79	(100.0)%	(100.0)%
CX-5	6,262	3,521	77.8%	70.7%	24,073	7,507	220.7%	220.7%
CX-7		1,388	(100.0)%	(100.0)%	-	8,667	(100.0)%	(100.0)%
CX-9	1,694	1,523	11.2%	6.8%	10,685	7,553	41.5%	41.5%
Tribute		87	(100.0)%	(100.0)%	-	499	(100.0)%	(100.0)%

Total Vehicles

CARS	11,938	14,987	(20.3)%	(23.5)%	63,419	79,303	(20.0)%	(20.0)%
TRUCKS	7,956	6,519	22.0%	17.2%	34,758	24,226	43.5%	43.5%

TOTAL	19,894	21,506	(7.5)%	(11.2)%	98,177	103,529	(5.2)%	(5.2)%


MEMO:

IMPORT CAR	11,952	11,207	6.6%		54,448	57,638	(5.5)%
IMPORT TRUCK	7,956	6,432	23.7%		34,758	23,727	46.5%
IMPORT TOTAL	19,908	17,639	12.9%		89,206	81,365	9.6%

DOMESTIC CAR	(14)	3,780	(100.4)%		2,869	13,810	(79.2)%
DOMESTIC TRUCK	-	87	(100.0)%		-	499	(100.0)%
DOMESTIC TOTALS	(14)	3,867	(100.4)%		2,869	14,309	(79.9)%
Selling Days	25	24			101	101