Mazda Reports Increased Sales for March

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Apr 01, 2010, 02:56 ET

IRVINE, Calif., April 1 /PRNewswire/ -- Mazda North American Operations (MNAO) today reported March 2010 sales of 23,193, an increase of 5.5 percent versus March 2009, good for its fifth straight month of sales increases.

As Mazda continues to focus on the long-term strength of the brand, its MAZDA3, winner of ALG's Residual Value Award for highest retained value after three years in service, reported increased sales of 16.0 percent with 11,353 units sold.

In addition, Mazda's crossover SUVs – CX-9 and CX-7 – also posted strong March sales. CX-9 reported its best March ever with sales of 2,968 units, up 65.3 percent, while CX-7 sales jumped 64.1 percent with 2,607 units sold.

Rounding out the North American market, Mazda Canada Inc. (MCI) sold 8,152 units, up 15.0 percent compared to last March, while Mazda Motor de Mexico (MMdM) reported sales of 1,880 units, up 16.0 percent versus last year.

Celebrating its 40th Anniversary in the United States in 2010, Mazda North American Operations is headquartered in Irvine, Calif. and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada and Mexico through nearly 900 dealers. Operations in Canada are managed by Mazda Canada, Inc., located in Ontario; and in Mexico by Mazda Motor de Mexico in Mexico City.

Mazda North American Operations - March 2010
	Month-To-Date				Year-To-Date

	March	March	%	% MTD	March	March	%	% YTD
	2010	2009	Change	DSR	2010	2009	Change	DSR

Mazda3	11,353	9,784	16.0%	11.6%	26,936	23,780	13.3%	13.3%
Mazda5	1,615	2,642	(38.9)%	(41.2)%	5,217	6,239	(16.4)%	(16.4)%
Mazda6	3,587	4,463	(19.6)%	(22.7)%	8,898	10,505	(15.3)%	(15.3)%
MX-5 Miata	603	1,009	(40.2)%	(42.5)%	1,263	1,917	(34.1)%	(34.1)%
RX-8	126	187	(32.6)%	(35.2)%	295	498	(40.8)%	(40.8)%
CX-7	2,607	1,589	64.1%	57.8%	6,025	4,327	39.2%	39.2%
CX-9	2,968	1,795	65.3%	59.0%	6,493	5,179	25.4%	25.4%
Tribute	328	426	(23.0)%	(26.0)%	804	1,178	(31.7)%	(31.7)%
B-Series Truck	6	79	(92.4)%	(92.7)%	10	172	(94.2)%	(94.2)%

Total Vehicles

CARS	17,284	18,085	(4.4)%	(8.1)%	42,609	42,939	(0.8)%	(0.8)%
TRUCKS	5,909	3,889	51.9%	46.1%	13,332	10,856	22.8%	22.8%

TOTAL	23,193	21,974	5.5%	1.5%	55,941	53,795	4.0%	4.0%


MEMO:

IMPORT CAR	13,697	13,622	0.6%		33,711	32,434	3.9%
IMPORT TRUCK	5,575	3,384	64.7%		12,518	9,506	31.7%
IMPORT TOTAL	19,272	17,006	13.3%		46,229	41,940	10.2%

DOMESTIC CAR	3,587	4,463	(19.6)%		8,898	10,505	(15.3)%
DOMESTIC TRUCK	334	505	(33.9)%		814	1,350	(39.7)%
DOMESTIC TOTALS	3,921	4,968	(21.1)%		9,712	11,855	(18.1)%
Selling Days	26	25			74	74