MAZDA REPORTS JANUARY SALES

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Feb 03, 2014, 11:42 ET

IRVINE, Calif., Feb. 3, 2014 /PRNewswire/ -- Mazda North American Operations (MNAO) today reported January U.S. sales of 18,813 vehicles, representing a decrease of 11.8 percent versus last year.

(Logo: http://photos.prnewswire.com/prnh/20131205/MM28870LOGO)

Key January sales notes:

Mazda6 posted another great month of sales growth with 3,172 units sold, resulting in a 47.7 percent increase, year-over-year (YOY).
Mazda3 5-door continues to grow in popularity as it posted its best January ever with 2,118 vehicles sold, accounting for an increase of 16.4 percent YOY.
January marked the first month of production for Mazda's new manufacturing facility in Salamanca, Mexico. Mazda Motor Manufacturing de Mexico has begun building the all-new 2014 Mazda3, which will predominantly be distributed to North America. Mazda3 inventory and mix should improve after shipments begin.
SKYACTIV®¹TECHNOLOGY leads the way in fuel efficiency without compromise as Mazda's January sales were comprised of 75 percent SKYACTIV-equipped vehicles.

Mazda Motor de Mexico (MMdM) reported January sales of 2,864 vehicles, up 42.0 percent versus January of last year.

Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through more than 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City.

¹ SKYACTIV is a registered trademark of Mazda Motor Corporation (MC).

	Month-To-Date				Year-To-Date

	Jan	Jan	%	% MTD	Jan	Jan	%	% YTD
	2014	2013	Change	DSR	2014	2013	Change	DSR

Mazda2	907	1,543	(41.2)%	(41.2)%	907	1,543	(41.2)%	(41.2)%
Mazda3	6,234	8,074	(22.8)%	(22.8)%	6,234	8,074	(22.8)%	(22.8)%
Mazda5	1,800	1,880	(4.3)%	(4.3)%	1,800	1,880	(4.3)%	(4.3)%
Mazda6	3,172	2,147	47.7%	47.7%	3,172	2,147	47.7%	47.7%
MX-5 Miata	212	315	(32.7)%	(32.7)%	212	315	(32.7)%	(32.7)%
RX-8		1	(100.0)%	(100.0)%	1	1	0.0%	0.0%
CX-5	4,998	5,242	(4.7)%	(4.7)%	4,998	5,242	(4.7)%	(4.7)%
CX-7	-		N/A	N/A	-	-	N/A	N/A
CX-9	1,490	2,116	(29.6)%	(29.6)%	1,490	2,116	(29.6)%	(29.6)%
Tribute	-		N/A	N/A	-	-	N/A	N/A

Total Vehicles

CARS	12,325	13,960	(11.7)%	(11.7)%	12,326	13,960	(11.7)%	(11.7)%
TRUCKS	6,488	7,358	(11.8)%	(11.8)%	6,488	7,358	(11.8)%	(11.8)%

TOTAL	18,813	21,318	(11.8)%	(11.8)%	18,814	21,318	(11.7)%	(11.7)%


MEMO:

IMPORT CAR	12,326	12,479	(1.2)%		45,326	11,813	283.7%
IMPORT TRUCK	6,488	7,358	(11.8)%		6,488	7,358	(11.8)%
IMPORT TOTAL	18,814	19,837	(5.2)%		51,814	19,171	170.3%

DOMESTIC CAR	(1)	1,481	(100.1)%		6,273	33,853	(81.5)%
DOMESTIC TRUCK	-	-	N/A		-	-	N/A
DOMESTIC TOTALS	(1)	1,481	(100.1)%		6,273	33,853	(81.5)%
Selling Days	25	25			25	25