MC Companies Evolving Beyond Residential Real Estate: Implementing New & Diverse Marketing Strategies
Jun 22, 2015, 01:41 ET
SCOTTSDALE, Ariz., June 22, 2015 /PRNewswire/ -- In the professional world there is a lot of buzz about SEO strategy, content marketing, target marketing and zany strategies that can increase web traffic in the blink of an eye. MC Companies residential apartment brand, MCLife, is seeing through the smoke and mirrors to create diverse marketing strategies that will change the way people view apartment branding.
Eric Brown, Vice-President of Marketing at MC Companies, and Rachel Perlmutter, partner at The Art of Online Marketing, are leading the charge with in-depth plans to create a series of avatars that are defined by each target market. We will use these avatars to target Facebook and YouTube advertising as well as content developed for our blogs and email newsletters. These avatars will embody our community residents and help us pinpoint what community means to them and how MCLife can improve the sense of community at our properties.
We will be creating testimonial videos from real life residents to hear how living at MC differs from other properties they have lived in before. We will build on the relationships and interactions our property managers have with their residents to shed a light on our 5 MC Promises: 30 Day Good Life Promise, Rent Rescue Program, Life Interruption Relief, 24-Hour Service Promise, We Love Pets Policy.
Baylen Brice, employee with MC Life, believes these 5 MC Promises are what sets MC Companies apart from other apartment brands: "We are committed to our residents and we want them to feel that through our services. For example: at every MC Community we have a 24 hour maintenance promise. If our maintenance team does not service your request for your apartment within that first 24 hours, or schedule a reasonable time to fix your request, then the MC community will compensate by crediting you (the resident) the daily rent amount until the maintenance request is fulfilled." In addition to the 5 promises, we will focus on the unique benefits MC offers to home based entrepreneurs with our Co-Working spaces and our temporary rentals provided through MC Overnight.
"We are excited for this new, exciting chapter with MCLife. We are going to be ahead of the game with apartment marketing and will be doing things most residential apartment companies don't dare to do," says Eric Brown. "We look forward to developing the MCLife brand and are excited to see what the future holds."
Through consistent branding across social media, our blogs, website development and targeted ads, we plan to reduce apartment turnover, increase tenant occupancy, and generate property tours across all seven regions. MC Companies is always looking for new ways to evolve and grow in the real estate industry while adding value to our residents and community. These new SEO and marketing strategies are part of our natural instinct to evolve and adapt with changing cultural, economic and social climates.
About MC Companies: MC Companies http://www.mccompanies.com is a real estate investment, development, construction, and management company specializing in the multifamily properties and commercial markets. MC Companies has completed over $500 million in multi-family and commercial value-added transactions since 1985.
PRLog ID: www.prlog.org/12468121
SOURCE MC Companies
Share this article