MC Hammer's Alchemist Management Expands MMA Empire With Launch of Apparel Line

Alchemist Clothing Designed for MMA Fighters and Fans

Includes Walkout Shirt for Nate 'The Great' Marquardt

Sep 15, 2010, 15:39 ET from Alchemist Management

LOS ANGELES, Sept. 15 /PRNewswire/ -- Alchemist Management, a management, promotion, marketing and brand-building firm for MMA fighters today has launched a new clothing line called Alchemist Clothing (  Alchemist Clothing follows the successful opening of MC Hammer's Alchemist Management in July.  

The colorful new lifestyle clothing line is based on the premise that there are no limits to greatness when an individual has a committed focus, determination and dedication to accomplishing the goal at hand.  Three-time Grammy Award-winner and Alchemist Management CEO MC Hammer provided input as to the direction and design of Alchemist Clothing products based on his more than three decades of experience in the entertainment business.  

"MMA is the fastest growing sport on the planet and its fans share a unique style and lifestyle," said MC Hammer.  "Alchemist Clothing captures that sense of style and will appeal to the vast demographic that is so passionate about MMA and style in general."

The T-shirt line consists of both men's and women's styles and designs.  Prices for Alchemist Clothing will start at $24.00.  At launch, all Alchemist Clothing items are available for purchase via the company's official website at or other online retailers such as  

Alchemist Clothing launches with a Signature Series shirt contract with veteran middleweight contender Nate "The Great" Marquardt.  His official "walkout shirt" will debut tonight during UFC® Fight Night in Austin, Texas.  Marquardt's walkout shirt is available for purchase at the Alchemist Clothing website.

"This is the first step in the expansion of Alchemist as a lifestyle brand," said Alchemist Management President Lex McMahon.  "These fashion-forward shirts have an appeal beyond the MMA cage and will be at home in the hottest clubs and restaurants."

Alchemist Management launched in July with a stable of 10 MMA fighters and has since signed heavyweight contenders Brendan "The Hybrid" Schaub and "Stefan Skyscraper" Struve.  Along with the launch of the clothing line, Joe Cohen has been added to the company's executive team as Vice President of Designs and Operations at Alchemist Clothing.  Cohen was the lead designer of Marquardt's walkout shirt for tonight's main-event fight.

Alchemist Clothing draws on MC Hammer's roots in music and sports to create a new lifestyle brand that appeals to the masses.  Capitalizing on MC Hammer's industry relationships, Alchemist Clothing is well positioned to expand into music to collaborate with popular artists.

In addition to Joe Cohen, Alchemist Clothing will be run by its parent company Alchemist Management and its executives including CEO MC Hammer, President Lex McMahon and Vice President of Business Affairs and General Counsel Nima Safapour.  For more information, please visit the official company website.

About Alchemist Management

Alchemist Management is a dynamic name in the world of MMA athlete management and marketing.  Capitalizing on the deep experience and professionalism of its founding executive team, Alchemist Management creates unique opportunities in sports and entertainment for its clients who include some of the most popular names in MMA.  Alchemist sets itself apart by taking a holistic view of each athlete's situation, and contributing to every aspect of their life and career, including fight training, digital and traditional media development, cross-over industry exposure, business advisory services, corporate sponsorship development, and the ever-important, but often overlooked process of planning for a rich and fulfilling life after they wage their final battle in the cage.  Alchemist Management is based in Los Angeles.  For more information, please visit  Also, follow Alchemist Management on Twitter at

CONTACT:  Ben Mann, Beck Media & Marketing, 1-310-689-7363,

SOURCE Alchemist Management