MCCAFFREY FAMILY LAUNCHES MCCAFFREY PROTEIN BITES

Ed and Lisa McCaffrey, along with their sons Max, Christian, Dylan, and Luke, are bringing their family's passion for performance nutrition to consumers nationwide with the launch of McCaffrey Protein Bites.

DENVER, Feb. 4, 2025 /PRNewswire/ -- 3X Super Bowl Champion and NFL Legend Ed McCaffrey is expanding his food empire with the launch of McCaffrey Protein Bites, on sale nationwide at www.McCaffreyBrands.com Monday, February 3. McCaffrey Protein Bites will launch with three distinct flavors: Chocolate Chip Cookie Dough, Birthday Cake, and Fudge Brownie. The on-the-go, protein-packed snacks represent the McCaffrey family's dedication to nutrition and excellence and making healthy food taste better. McCaffrey Protein Bites are sustainably made, reflecting the McCaffrey Family's high standards, and are gluten-free, plant-based, and non-GMO.

"With our family full of athletes, Lisa and I found ourselves searching for a healthy snack we could feed our sons to keep them fueled–from backyard games to the big leagues," said Ed McCaffrey. "We developed McCaffrey Protein Bites to deliver the nutrition needed to perform at the highest level. Whether crushing a workout, powering through class, or conquering the carpool lane, we hope other families will benefit from having an affordable snack accessible for everyone."

McCaffrey's Protein Bites will be available in three flavors:

• Chocolate Chip Cookie Dough
• Birthday Cake
• Fudge Brownie

Product Images linked here

The protein bites will be available for purchase starting Monday on McCaffreyBrands.com. Retail distribution will expand to DICK's Sporting Goods, Scheels, and King Soopers locations nationwide in 2025. 

McCaffrey Brands Protein Bites will support MVP Charities, an organization dedicated to helping children facing critical illnesses and medical hardships while creating opportunities for promising young academic and entrepreneurial minds.

About The McCaffrey Family: 
At the heart of McCaffrey Brands is a legacy of athletic excellence and family values. Ed, a three-time Super Bowl champion, and his wife Lisa, a former Stanford soccer player, have passed their passion for sports and nutrition to their four sons: Christian (San Francisco 49ers), Max (Miami Dolphins Coaching Staff), Dylan (former University of Michigan QB), and Luke (Washington Commanders). Drawing from years of preparing nutritious meals for their athletic family, the McCaffreys have transformed their commitment to quality food into a mission to bring the same wholesome nutrition to families across America.

About McCaffrey Brands: 
Inspired by family traditions and a passion for quality food, McCaffrey Brands combines Ed McCaffrey's love for sports with culinary creativity. Each product reflects the McCaffrey family's commitment to excellence, from the signature Rocky Mountain Mustard line featuring distinctive flavors including Spicy Brown Mustard and Horseradish to protein-packed snacks that fuel active lifestyles. Supported by his wife Lisa and their four sons, Ed has transformed his passion for great-tasting, nutritious food into products that combine premium quality with accessibility for families across America.

Press Contact:  
Lauren Renschler
William Raymond Communications
(310) 463-0863
[email protected]

SOURCE McCaffrey Brands